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DESIGN THINKING Tim Cheadle & Tori Press

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You can do design DESIGN IS IMPORTANT GOOD DESIGN IS PRINCIPLED 1 2 3

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so WHAT IS DESIGN?

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so WHAT IS DESIGN? LET’S START WITH A STORY.

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“HOW DO WE GO FROM ZERO TO BEAUTIFUL?”

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you can do design. design is problem solving.

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Design is the process by which man molds his environment to suit his needs. WHAT IS DESIGN?

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why is design important? let’s do some science.

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“BUT I’m Not CREATIVE. I’m A SCIENTIST.”

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DESIGN IS IMPORTANT. IT COMMUNICATES IDEAS.

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Just like philosophy, good design involves solving the problem within its context. WHAT IS GOOD DESIGN?

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DESIGN IS DRIVEN BY CONTEXT.

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Every problem has constraints like time, cost, audience, size, quantity, etc. WHAT IS THE CONTEXT?

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IS THERE GOOD DESIGN THAT IGNORES CONTEXT?

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GOOD DESIGN IS PRINCIPLED. IT ALLOWS PURSUIT OF VALUES.

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Good design allows you to pursue your values and live the life you have imagined. IT ENHANCES YOUR LIFE

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Good design makes things accessible, understandable, and easy to use. IT IS INTUITIVE

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Good design frees you from unnecessary effort and has a direct benefit on your life. IT IS LIBERATING

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WHAT DESIGN IS NOT is just as important.

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Art is selective recreation of reality and has no purpose other than beauty. DESIGN IS NOT ART

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Style is aesthetic without an explicit purpose. DESIGN IS NOT style

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Engineering serves a purpose but does not take style into account. DESIGN IS NOT ENGINEERING

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OKAY, NOW WHAT? LET’S DO SOME DESIGN.

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THINK OF THE IDEAL DESK. WHAT COMES TO MIND?

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THANK YOU.