Personality
on the web
Don’t forget to tweet (nice stuff)! #p80n
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*We might screw up.
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Firstly. How we got here.
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@TomALloyd @RobertMills
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this is Mike
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Our differentiator
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So, back to the talk...
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1.
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What is it
Why it’s important
How it’s conveyed
Examples
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So, what is personality?
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What does it do?
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Defines character
Communicate Subconsciously
Provides insight
Forms relationships
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Not just people
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Ways personality
is expressed
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Colour
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Red
action, confidence, courage, vitality
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Green
life, nature, fertility, well being
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Blue
youth, spirituality, truth, peace
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Typography
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Tone of voice
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A company who builds
things might say...
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“The diversity in our department
enables us to be innovative AND
creative, resulting in revolutionary,
ground breaking and immersive
experiences for our target consumers.”
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Or they might say...
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“We build awesome products
our customers love.”
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Keepin’ it real
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Personality without
authenticity & consistency
is bullshit.
#p80n
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Personality without
authenticity & consistency
is bullshit.
#p80n
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Examples
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Oops.
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Recap
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1.
2.
3.
4.
Define character
Communicate Subconsciously
Provide insight
Form relationships
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Personality without
authenticity & consistency
is bullshit.
#p80n
@TomALloyd @RobertMills