On Long Noses, Sampling,
Synthesis, Design and Innovation
Bill Buxton
Microsoft Research
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Computer Science and Telecommunications Board of the National Research Council (2003).
Innovation in Information Technology. Washington DC: The National Academies Press.
The evolution of network technology
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The Long Nose
Invention Refinement & Augmentation Productization
$1B
Radar
1984
Early Multi-Touch
2007
iPhone
MS Surface
~
"RKS Rollkugel Steuerung"
Rainer Mallebrein,
Telefunken (1968)
Tom Cranston & Fred Longstaff,
Ferranti Canada (1952)
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Jonathan
Ive
Apple
iPod
(G1
2001)
Dieter
Rams
Braun
T3
Radio
(1958)
Pointer,
Teague
&
Peter%l
Regency
TR-‐11
Radio
(1954)
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Kodak
Vest
Pocket
Series
III
(1926)
Apple
iPod
G3
(2003)
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Jonathan
Ive
Apple
iPod
Mini
(2004)
Walter
Dowrin
Teague
Vanity
Kodak
(1928)
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Crea%vity
&
Originality?
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Arrasta Dardanell Mine Wild Horse Creek 1898
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Lessons:
• Being first isn’t necessary, nor a
guarantee
• Everything exists in a context or
ecosystem
• The more you understand it, the more
you can improve and the more
consistent you can become
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GRiDpad 2260 (1992)
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Casio AT 550 (1984)
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Palm Pilot (1996)
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Palm Vx (1999)
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• Entertainment Weekly, Sept 09
• 40 min video / 6 hrs replay
E-books?
OMD
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Mr. Marx,
Please meet 1937 Nobel Prize laureate,
Ronald Coase, author of, The Nature of
the Firm.
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F.G.
Smart
House
Telephone
Videoconf
H-H
GUI
H-C
B.G.
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F.G.
Smart
House
Telephone
Videoconf
H-H
GUI
H-C
B.G.
• Of person
• Device
• Task
• Context
• Etc.