Building a Design Culture - Midwest UX

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I have a great idea Friday, June 1, 12

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Yeah? Lets hear it. Friday, June 1, 12

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Our site has 100,000 video views a month Friday, June 1, 12

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We make 1 cent per ad impression Friday, June 1, 12

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If we could put one more ad impression in front of each video Friday, June 1, 12

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We would make $12,000 more a year. Friday, June 1, 12

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Great Idea Friday, June 1, 12

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I love it! Friday, June 1, 12

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But that adds another click Friday, June 1, 12

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People won't pay for content on the web. Friday, June 1, 12

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People won't pay for content on the web. Friday, June 1, 12

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People won't pay for anything that they perceive to have no value. Friday, June 1, 12

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People won't pay for content on the web. Friday, June 1, 12

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Let’s hire a designer to care about our users’ experience Friday, June 1, 12

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Design culture Friday, June 1, 12

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Design culture Friday, June 1, 12

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Design culture Friday, June 1, 12

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How do we do that? Friday, June 1, 12

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How do we do that? Short answer: I don’t know Friday, June 1, 12

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How do we do that? Long answer is: We’re trying to find out and this is what We’re doing. Friday, June 1, 12

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Agile and Lean Development Friday, June 1, 12

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Old Way of Developing Friday, June 1, 12

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Old Way of Developing Friday, June 1, 12

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Old Way of Developing Friday, June 1, 12

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Agile of Developing Friday, June 1, 12

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Agile of Developing Friday, June 1, 12

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Agile of Developing Friday, June 1, 12

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Easy Moving people around Putting processes in place Friday, June 1, 12

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Easy Moving people around Putting processes in place Hard Taking people who are used to working one way and getting them to work another way Friday, June 1, 12

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Client 1 Client 2 Friday, June 1, 12

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Client 1 Client 2 Going well Friday, June 1, 12

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Client 1 Client 2 Going well Not so much Friday, June 1, 12

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Working on Site 1 Friday, June 1, 12

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Working on Site 1 Friday, June 1, 12

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Working on Site 1 Friday, June 1, 12

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Working on Site 1 Friday, June 1, 12

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Repetition 2 Friday, June 1, 12

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Beyoncé Call center manager Friday, June 1, 12

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Beyoncé I'm a survivor Call center manager I'm not going give up I'm not going stop I'm going work harder Friday, June 1, 12

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hold time Friday, June 1, 12

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hold time calls in the system Friday, June 1, 12

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To make this feature useful what she really needs to know is how things are trending. And we give here our best guess. Friday, June 1, 12

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To make this feature useful what she really needs to know is how things are trending. And we give here our best guess. In our interviews we found that nobody uses our forecasts because they aren't accurate enough. Friday, June 1, 12

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There is one stat that will make our forecast way more accurate and that’s knowing how many agents are answering the phones and when more come in or when others are leaving. Friday, June 1, 12

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There is one stat that will make our forecast way more accurate and that’s knowing how many agents are answering the phones and when more come in or when others are leaving. We can get that data, but it’s located on another server. Friday, June 1, 12

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System 1 System 2 System 3 Friday, June 1, 12

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Beyoncé I'm a survivor Call center manager I'm not going give up I'm not going stop I'm going work harder Friday, June 1, 12

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They can’t hear incoming calls Friday, June 1, 12

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They can’t hear incoming calls Put a ring on it Friday, June 1, 12

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Focus on the Long Term 3 Friday, June 1, 12

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Ambush Meetings Friday, June 1, 12

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Adopt Their Culture 4 Friday, June 1, 12

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What if we Left Today? 5 Friday, June 1, 12

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THANKS! @bradcolbow colbowdesign.com designinginteractive.com Friday, June 1, 12

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Questions Friday, June 1, 12