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Bridging the Mobile Design Gap Midwest UX Conference June 1, 2012 JEN MATSON @nstop

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FAIL #1: The Content Kiss-Off

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Source: http://wtfmobileweb.com

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FAIL #2: The Eyestrain Special Source: http://wtfmobileweb.com

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FAIL #3: The Slow Load to Nowhere

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Source: http://wtfqrcodes.com

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FAIL #4: The Inappropriate Code Scan Source: http://wtfqrcodes.com

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FAIL #5: The Unwelcome Splash

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FAIL #6: The Permanent Roadblock

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Photo: Robert Couse-Baker (Flickr)

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LESSONS Content Strategy Governance

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LESSONS Styled Content Restraint

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LESSONS Site Performance Designing for Hardware Capabilities Layout Flexibility

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Photo: swanksalot (Flickr)

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Source: http://www.joelonsoftware.com/articles/fog0000000037.html

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Source: http://www.instructables.com/id/Make-a-portable-barcode-scanner-with-an-arduino-an/step7/Declaw-CueCat/

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LESSONS Hardware Hacking / Maker Culture Path of Least Resistance

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LESSONS Complex Animation In-Browser Video In-Browser Games

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LESSONS Progressive Enhancement Capabilities Detection

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Source: http://dashes.com/anil/2012/04/why-you-cant-trust-tech-press-to-teach-you-about-the-tech-industry.html

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WHAT IS THE WEB TO YOU?

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Reporting, communicating, connecting Exploring, experimenting, expressing Top left photo: Mr T. in DC (Flickr) Monetizing, leveraging, converting Bottom right photo: Marshall Astor - Food Fetishist (Flickr) Adapting, learning, struggling

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$$$$

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Try On A Different POV Know Your History Share Your Mistakes

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THANK YOU JEN MATSON | jenmatson.com @nstop