Just UX it up - Speaker Deck

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JUST UX IT UP Lean UX is dead. Long live lean UX “ ” MAY 31ST, 2012 AGILE UX ITALIA KHAL WEIR PAOLO CATTANEO Greg Laugero

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KHAL WEIR PAOLO CATTANEO UX designer, novice longboarder and taco enthusiast. blog.khalweir.co.uk - @khalweir Italian living in London. UX designer. Epicurean. Headbanger. @uxitup

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WHY ARE WE ? HERE

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WHY ARE YOU ? HERE

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WHEN WATERFALL RULED Requirements Design Build Test

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The only constant is change, continuing change, inevitable change, that is the dominant factor in society today. Isaac Asimov “ ”

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DOESN’T WORK ANYMORE

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Service design is the application of established design process and skills to the development of services. Stefan Moritz “ ”

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GET LEAN BITCHES

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Our highest priority is to satisfy the customer through early and continuous delivery of valuable software. 1st Agile principle “ ”

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The fundamental activity of a startup is to turn ideas into products, measure how customers respond, and then learn whether to pivot or persevere. All successful startup processes should be geared to accelerate that feedback loop. 5th Lean startup principle “ ”

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DESIGN & BUSINESSES FINALLY ALIGN

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AGILE IS NOT A PROCESS IS A MINDSET

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FUCK THE PURISTS WE NEED A SPRINT ZERO

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The best is the enemy of the good. Voltaire “ ”

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Shared vision Business Model Content Strategy Competitor Insights Personas Field Research Card Sorting Task Analysis Diaries Use Cases Mental Models Scenarios LEAN DISCOVERY

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BEFORE YOU DESIGN SOMETHING YOU SHOULD KNOW WHY YOU ARE DESIGNING IT

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FUCK REQUIREMENTS RECOGNIZE HYPOTHESES & VALIDATE THEM

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Create a mousealator (wireless mouse with built in calculator) so people can do sums at their computer We believe that people like Alice have a need for a device that makes it easier to do sums while in front of the computer REQUIREMENT HYPOTHESES

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✞ Hypotheses are answers expressed as if they are questions. ✞ In order for something to be an hypotheses it has to be testable. REPLACE REQUIREMENTS WITH HYPOTHESES

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Make a design decision Discover it wasn’t right 3 Months 3 Hours No one clicked I like this REDUCE RISK, INVENTORY & WASTE

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OLD WAY VS. NEW WAY Risk Time Old way New way

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PROBLEM STATEMENT TEST We believe the people like have a need for (or problems doing) We will know we have succeeded when or Which will contribute to (customer type) (need, action, behavior ) (quantitative or measurable outcome ) (qualitative or observable outcome ) (business KPI)

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PRODUCT PERSONALITY

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Voice stays constant, but tone varies by content type, context and message. Kate Kiefer “ ”

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ASSUMPTION BASED PERSONAS

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USE AN EMPIRICAL APPROACH CREATE ASSUMPTION BASED PERSONAS & VALIDATE THEM

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emphaty map process

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Work should begin with the hunt of value, and not until value hes been validated. “ ”

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FIELD RESEARCH GET OUT OF THE FUCKING OFFICE

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While techniques, such as focus groups, usability tests, and surveys, can lead to valuable insights, the most powerful tool in the toolbox is the 'ﬁeld study'. Field studies get the team immersed in the environment of their users and allow them to observe critical details for which there is no other way of discovering. Jared Spool “ ”

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AFFINITY STORMING

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MEETINGS DON’T WORK ...AND THEY STINK

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THE TOOLS post-its, sharpies, cookies & stopwatch

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LOTS OF COOKIES CONFISCATE PHONES ...AND PRINT SHIT OUT

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DESIGN STUDIO SKETCH UP, BITCHES

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CREATE PITCH CRITIQUE

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CROSS FUNCTIONAL TEAMS EACH MEMBER BRINGS A UNIQUE PROSPECTIVE OF THE CUSTOMER AND THE MARKET

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THE TOOLS paper, sharpies, personas & stopwatch

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CREATION PROCESS CREATE 6 TO 8 SKETCHES IN 8 MINUTES

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THE DIRTY SECRET OF DESIGN

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✞ Which part of the scenario have you tried to design for? ✞ Which user’s goals have you tried to facilitate? ✞ How your design address your goals? PITCHING PROCESS

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✞ Come up with 2 to 3 ways the design solve the problem ✞ Come up with 2 to 3 ways the design could be improved CRITIQUE PROCESS

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DESIGN IS A SLOW BOAT WITH PSDS WHAT CAN YOU DO TO IMPROVE THE VISUAL DESIGN PROCESS

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REDESIGN SUCKS ...AND IT’S DANGEROUS

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INCREMENTAL DEVELOPMENT & ASSETS MANAGEMENT

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IDENTIFY ELEMENTS & MODULES THAT YOU WANT TO EVOLVE OVERTIME GLOBALLY

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An element is a solution to a recurring design problem. They are icons, buttons...etc, that have commonly accepted behaviors that make up an universally understood lenguage for software ELEMENTS

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A module i a chunk of a page design. Is a logical group of content and functions into a meaningful building block used in the interface design of a site MODULES

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CHECK, MEASURE, LEARN Surveys Diaries User testing Gap analysis Analytics Task analysis

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ITERATE MOTHER FUCKER

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TAKEAWAYS ✞ Design + product management + development = 1 team ✞ Externalize! ✞ Goal driven & outcome focused ✞ Repeatable & routinized ✞ Flow: think > make > check ✞ Focus on solving the right problem ✞ Generate many options ✞ Decide quickly what to pursue & hold decision lightly ✞ Recognize hypotheses & validate them ✞ Research with users is the best source of information