Tweet
Tweet

Slide 1

Slide 1 text

EMAIL UGLY, IGNORED, FORGOTTEN MISUNDERSTOOD & 5 MINUTE MASTERCLASS

Slide 2

Slide 2 text

DESIGN @ANDYCROLL DEVELOPMENT (CONFERENCE ORGANIZER)

Slide 3

Slide 3 text

No content

Slide 4

Slide 4 text

No content

Slide 5

Slide 5 text

HTML EMAIL IS NOT A SIN “GUNS DON’T KILL PEOPLE...”

Slide 6

Slide 6 text

BIG IMAGES NOT A GOOD IDEA

Slide 7

Slide 7 text

ALT TAGS ARE IMPORTANT IMAGES ARE GOOD THOUGH

Slide 8

Slide 8 text

BE CONCISE CALL TO ACTION

Slide 9

Slide 9 text

WATCH YOUR LANGUAGE AND SURPRISINGLY PUNCTUATION! AND BE ENTERTAINING

Slide 10

Slide 10 text

For goodness sake think about what you’re doing. Writing lots & lots of text means that the line-length of your content is too long You’re making your user struggle with the large impenetrable block of text with terrible line-spacing and huge long lines that mean they virtually have to turn their heads to complete every line. You’re most likely to just have them skip past the text and try and guess what the email is about, or worse still just close it and ignore. Terrible, right? THIS LINE LENGTH IS MUCH BETTER 70-80 CHARACTERS IS ABOUT RIGHT

Slide 11

Slide 11 text

ALL OF THE EMAILS NOT JUST MARKETING

Slide 12

Slide 12 text

CAMPAIGN MONITOR MAIL CHIMP — or —

Slide 13

Slide 13 text

Write someone a letter... PERSONAL IS AMAZING

Slide 14

Slide 14 text

SO... ON THE WAY HERE WHO READ THEIR MAIL ON ON OF THESE?

Slide 15

Slide 15 text

NOT SO GREAT

Slide 16

Slide 16 text

REAL STATISTICS ALERT

Slide 17

Slide 17 text

TEST

Slide 18

Slide 18 text

FOLLOW @ANDYCROLL FOR BRITISHNESS NOW GO FIX IT