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@jasonvanlue
Jason VanLue
—2013 Blend Conf—
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envylabs.com
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threepi.pe
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“As a rule,” said Holmes, “the more bizarre
a thing is the less mysterious it proves to
be.“What are you going to do, then?” I
asked. “To smoke,” he answered. “It is quite
a three pipe problem, and I beg that you
won’t speak to me for !i!ty minutes.”
—Sir Arthur Conan Doyle
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We
Solve Problems
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Sir Henry Cole
1847
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"Of high art in this country there is
abundance, of mechanical industry and
invention an unparalleled profusion.
The thing still remaining to be done is to
e!fect the combination of the two, to
wed high art with mechanical skill".
—Sir Henry Cole
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Form & Function
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The 1930s
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“Manufactured goods served the
purpose for which they were intended,
but they came o!f production lines with
a stagnant sameness.”
—Henry Dreyfuss
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The Industrial Designer
Make things prettier.
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Good industrial design is a
silent salesman.
Increased e!!iciency.
A better look & feel
Assurance
Con!idence
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The Industrial Designer
Decorator → Professional
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The Industrial Designer
Polish → Purpose
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Products which valued and
included design from the
beginning drastically
outsold those which did not.
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Design not only contributed
to the physical worth of the
product, but also to the
financial worth of the
product.
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Reject tradition when it stands in
the way of utility & comfort.
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The
Golden Age
of
Industrial Design
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Sound Familiar?
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Industrial Design
‑
Digital Design
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Design for the digital space,
was predominantly
decorative in nature. Design
wasn't viewed as a part of
the "building" process, it was
relegated to the "make pretty"
process.
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We're realizing (again) that
design is much more than
decoration.
That it isn't all about how
something looks, but it's
how something works.
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Just like the mid20th
century was a renaissance
for industrial design, I
believe we're entering a
renaissance for digital
design.
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What’s the Common
Denominator?
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We Design for
People
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When we focus only on the
utility of a product, and
neglect the user of the
product, we tend to focus on
what the product IS, instead
of who it's FOR.
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The result tends to be
products that may perform a
job well, but aren't that
enjoyable to use.
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It's not just about what a
product is used for. We must
also consider who uses it.
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We Must Design with
Empathy
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"You cannot understand good design if
you do not understand people; design is
made for people."
—Dieter Rams
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"the most e!!icient machine is the one
that is built around a person"
—Henry Dreyfuss
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We Must Design for
The Other Side of
The Screen
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If your product reaches
people then you need
design.
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Our job is to solve real
problems. For real people.
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Bob Loblaw’s Lawblog
Guide to Creating Law
Blogs by Bob Loblaw
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LET’S PLAY A GAME:
Problem or Probleh?
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Probleh
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Probleh
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Probleh
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While others blew up stuff
in their labs, Louis Pasteur
made milk safe.
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Problem
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We want to fix the world we
live in. So we design.
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That means we’ll keep
designing.
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We are building
environments around these
screens.
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And it’s up to us what we
build.
Because everything on those
screens has to be designed.
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Designers
and
Developers.
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“if we want design to be seen as more
than decoration, we must treat
development as more than plumbing.”
—Cameron Koczon
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“We enter into close co-operation with
the engineers. Perspective drawings are
!ine up to a point, but they can be
misleading. So, as soon as possible, we
get a form into clay and actually do our
designing in this pliable material.”
—Henry Dreyfuss
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What we build doesn’t have
to be complicated. It just has
to be for people.
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"the things you and I make may not
make a visible footprint on the earth.
What do we want to spend more time
with. What do we want to shape us.
What do we want to see grow."
—Wilson Miner
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What problems to you want
to solve?
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Design solves problems.
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Design can change the
world.
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How?
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"People who really want to make a
di!ference in the world aren't
determined to revolutionize the world
all at once; they're satis!ied with small
changes."
—Beth Clark
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"They don't do anything to call
attention to themselves, they simply pay
attention to the everyday needs of
others…"
—Beth Clark
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Solve real problems.
Design real solutions.
For real people.
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@jasonvanlue
Thank You!