Designing Experiences People Love

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EXPERIENCES EXPERIENCES EXPERIENCES DESIGNING PEOPLE LOVE

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...and how to dump your clients

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@moore @moore @moore

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the eye the eye the eye o o o o o o o o o o o o o o o o

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o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o the eye the eye the eye

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bad design bad design Look for examples of to improve on

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"A head start means you're paving the way for your competitors. And that's a noble but not very profitable thing to do." Boris Veldhuijzen van Zanten

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design design design the overt, thoughtful development of the interaction points between you and your customer

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beyond pixels beyond pixels

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buttons • pixels • color • interface design design design

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smell • support • wait line • audible touch • words • tone • personality performance • emails • details buttons • pixels • color • interface shape • reliability • expectations quality • taste • values • team design design design

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“Design is not just limited to this thing with buttons. This idea expands to designing all the interactions people have with the products that create (or destroy) the relationships people have with your company.” robert brunner

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smell smell

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visual visual

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staff staff

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taste taste

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detail detail

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genius genius genius helping people show off their

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fresh designs phase one

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58.7 million blogs billion posts languages 58.7 24.6 24.6 17 17

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themes themes themes 17

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emails emails emails 31000+

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updates updates updates 148

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aesthetics one

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aesthetics one tools two

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aesthetics one tools two knowledge three

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the team the team the team Jess Brown • Kristen Moore

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the team the team the team Jess Brown • Kristen Moore Meg Lewis • Nick Jones Nick de Jardine • Regina Casaleggio Goran Bajazetov • Bran Cirkovik

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the team the team the team You

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the journey The Journey the journey the journey

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o o o o o o the journey The Journey the journey the journey » The beginning

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o o o o o o o the journey The Journey the journey the journey » The beginning » freelance

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o o o o o o o o the journey The Journey the journey the journey » The beginning » freelance » 2Advanced

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o o o o o o o o the journey The Journey the journey the journey » The beginning » freelance » 2Advanced

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“Jack of all trades, master of none...”

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“Jack of all trades, master of none. Certainly better than master of one”

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open door open door open door open door

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empathy empathy empathy empathy

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o o o o o o o o o the journey The Journey the journey the journey » The beginning » freelance » 2Advanced » New Ezra

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volcom • ufc • microsoft picnik • google • bing armor games • warner bros paramount • state farm

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family family family family clients clients clients clients vs

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the wake up the wake up the wake up the wake up

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gut churn

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JUMP JUMP

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o o o o o o o o o o the journey The Journey the journey the journey » The beginning » freelance » 2Advanced » New Ezra » Style Hatch

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HUMBLE IDEA

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HUMBLE IDEA o oo o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o

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The biggest challenge we face is not a lack of inspiration, but pushing an idea forward through the glut of inspiration.

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idea idea action action

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factory factory factory

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time time time I simply do not have enough

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fear

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present Present present Learn to be

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“In our attempt to truly connect with everything that is happening now we have surrendered our own ability to be present.” scott belsky

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conviction conviction conviction

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EXPERIENCES EXPERIENCES EXPERIENCES design PEOPLE LOVE

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beyond pixels beyond pixels

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hero

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service service details details purpose purpose

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Customer service is one of the purest forms of branding.

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[email protected] [email protected] [email protected] branding opportunity

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service service service » set expectation

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service service service » set expectation » reply quick

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service service service » set expectation » reply quick » be personable

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wrestling sharks with our bare hands

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service service service » set expectation » reply quick » be personable » above & beyond

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service service service » set expectation » reply quick » be personable » above & beyond » proactive

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twitter.com/stylehatch/favorites

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“Software engineers and designers are often divorced from the consequences of their actions.” Kevin Hale

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details details

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inside stitching inside stitching

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Details are good for the creator’s soul.

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service service details details

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purpose purpose

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purpose purpose purpose you will always make massive sacrifices for your

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my purpose my purpose my purpose » give back

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five percent

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my purpose my purpose my purpose » give back » value family

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my purpose my purpose my purpose » give back » value family » brilliant team

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my purpose my purpose my purpose » give back » value family » brilliant team » creative freedom

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