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Intelligent Content The Time Is Now Reuben Tozman & Brian Dusablon

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Agenda Sorry

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HTML XML Unstructured vs. Structured

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What Has Changed?

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What Has Changed?

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What Has Changed?

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Future of Content • Searchable • Manageable • Reusable

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Continuous evolution of the web

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Continuous evolution of the web

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Continuous evolution of the web

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Continuous evolution of the web

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Continuous evolution of the web

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Did You Know?

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Did You Know? 255 million – The number of websites as of December 2010.

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Did You Know? 255 million – The number of websites as of December 2010. 21.4 million – Added websites in 2010.

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Did You Know? 255 million – The number of websites as of December 2010. 21.4 million – Added websites in 2010. Average Google® query response time is roughly one-fourth of a second.

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Did You Know? 255 million – The number of websites as of December 2010. 21.4 million – Added websites in 2010. Average Google® query response time is roughly one-fourth of a second. Average blink of an eye is roughly one-tenth of a second.

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Did You Know?

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Did You Know? Google® uses more than 200 signals, including PageRank, to order websites, and updates these algorithms on a weekly basis. For example, Google offers personalized search results based on your web history and location..

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Did You Know? Google® uses more than 200 signals, including PageRank, to order websites, and updates these algorithms on a weekly basis. For example, Google offers personalized search results based on your web history and location.. And now…’Knowledge Graph’ Google is hailing the Knowledge Graph as an important step in Internet search's evolution. The company is trying to make the difficult transition from merely presenting a list of Web links to delivering the kinds of responses that people expect when they pose a question to an expert. (ABC Action News, May 22, 2012)

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What? • Reusable • Open • Effective • Efficient • Interchangeable • Up-to-date

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Why? • Accessible –Anyone –Anywhere –Anytime • Discoverable –Search • Extensible • Manageable

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Visual Thesaurus 11

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Anan

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How Does This Help?

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How Does This Help?

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How Does This Help?

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Dave: Hello, HAL. Do you read me, HAL? HAL: Affirmative, Dave. I read you. Dave: Open the pod bay doors, HAL. HAL: I'm sorry, Dave. I'm afraid I can't do that.

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Feed Me Dave: Hello, HAL. Do you read me, HAL? HAL: Affirmative, Dave. I read you. Dave: Open the pod bay doors, HAL. HAL: I'm sorry, Dave. I'm afraid I can't do that.

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Feed Me Viral Dave: Hello, HAL. Do you read me, HAL? HAL: Affirmative, Dave. I read you. Dave: Open the pod bay doors, HAL. HAL: I'm sorry, Dave. I'm afraid I can't do that.

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Feed Me Viral Help Me Understand Dave: Hello, HAL. Do you read me, HAL? HAL: Affirmative, Dave. I read you. Dave: Open the pod bay doors, HAL. HAL: I'm sorry, Dave. I'm afraid I can't do that.

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Feed Me Viral Help Me Understand Expose Yourself Dave: Hello, HAL. Do you read me, HAL? HAL: Affirmative, Dave. I read you. Dave: Open the pod bay doors, HAL. HAL: I'm sorry, Dave. I'm afraid I can't do that.

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Feed Me Viral Help Me Understand Expose Yourself Communicate Dave: Hello, HAL. Do you read me, HAL? HAL: Affirmative, Dave. I read you. Dave: Open the pod bay doors, HAL. HAL: I'm sorry, Dave. I'm afraid I can't do that.

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INFORMATION ARCHITECTURE- CREATING SCHEMAS

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XML/XSD

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Your Turn

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The Future

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Standards & Tools • Standards –XML –DITA –RDF • Tools –MarkLogic –Watson

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Resources • Intelligent Content Management • Seven Steps to Intelligent Content • Content Wrangler –Accessible Content Strategy • http://dita.xml.org/ • http://www.w3.org/RDF/ • IBM Predictive Healthcare

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Intelligent Content Conference 2011 Wordle 22

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IBM Watson for Healthcare 23