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and the Creative Process Design Criticism Cassie McDaniel / @cassiemc
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says Elbert Hubbard, American writer To avoid criticism:
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photo by JMRosenfeld Good criticism guides good design
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photo by JMRosenfeld Bad criticism impedes good design
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Blank page Objective The ideal design process
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The realistic design process Blank page Objective
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Blank page Objective Feedback The solution
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Difficult feedback !
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Subjective criticism !
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Establish clear, measurable goals.
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Lack of clarity !
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(Most people don’t) Speak clearly
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Micromanagement ! Make that headline 2pt sizes bigger. 3pt smaller bigger
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Focus on the problem, not the solution.
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It looks fine. Let’s go with it. Design apathy !
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Talk about your rationale.
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Too much negativity ! colors layout type imager y hair buttons mood
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Criticism is negotiable.
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The better we communicate, The less we need to negotiate.
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“Design Criticism and the Creative Process” www.alistapart.com @cassiemc Full article on www.cassiemcdaniel.com