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Marketing for Geeks @briandoll

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Dev + Management Build teams that build stuff. Development Build stuff. Marketing Build businesses. @briandoll

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What is Marketing?

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You are a marketer

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Design is how it works. Design is not just what it looks like or feels like. - Steve

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Marketing is the bridge between a product and its customers.

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Marketing is the bridge between a product and its customers. (potential)

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Blog Email Newsletters Product communication Marketing

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“Word of Mouth” by Zach Holman

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Media outreach Story Development Responsive Quotes Public Relations

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Event sponsorship Event hosting Speaking at Conferences Community Engagement Community

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Users / Growth Customer segmentation Track / model growth Model / budget acquisition

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Go to Market Strategy Partnerships Integrations Customer Outreach Pricing Sales model Advertising Search

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Market Positioning Competitive Analysis Working w/ Analysts Press/PR

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Marketing is the bridge between a product and its customers.

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What is your Product?

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What is your Product? What do you tell your friends?

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What is your Voice?

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“Though our voice doesn’t change, our tone adapts to our users’ feelings.” voiceandtone.com What is your Voice?

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Who is your product for?

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What jobs do people hire your product to do?

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Snickers vs. Milky Way

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You are a marketer Be amazing

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Resources We Are All Weird - Seth Godin voiceandtone.com Jobs to be Done Framework (aka Milkshake Marketing) - Clay Christensen