UX in India. Reloaded - Speaker Deck

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UX in India reloaded @netbramha | aashish solanki

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Aashish Solanki Founder and principal designer Mango lover, movie buff & your friendly ux guy

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Next 30 mins 5 mins – Intro 20 Mins – 6 things i am upbeat about 5 Mins – Q&A

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Ux in india About 12 - 14 years old Gained Momentum in the last 3.5 years 3000 – 4000 UX’ers Yes. That’s All my guess! No Proof!

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Do we really create great experiences?

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Yes we really create great experiences

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Studiomarch

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NetBramha studios

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Made in india

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dribbble

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what kind of Indian Designer are you?

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The only kind

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1. Accidental circumstance, opportunity or even frustration

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2. Design grad Graduation, masters or even studied abroad

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3. Crossovers architects, graphics designers or even front end developers

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4. hustlers self taught, industry driven

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6 things I am upbeat about

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01 : Good to great

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from design to experience design 01 : Good to great 01

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good Design is not good experience 01 : Good to great

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01 : Good to great

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good Design can be good experience 01 : Good to great

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01 : Good to great

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01 : notion ink

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01 : missed call as interaction

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02 : create value

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from service to product 02 : create value 02

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math is easy. Design is hard - jeffrey Veen 02 : create value

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02 : disruptive commerce

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02 : missed call pump starter

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02 : global ux product

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03 : evangelism

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ux education, communities & leaders 03 : evangelism 03

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UX education nid, IDC, Uxutsav, netbramha, Shristi, HFi, design incubator, uxlabs, adaptive marketing etc UX bloggers, tweets, conversation artists, ux champions, videos, books, online tutorials 03 : evangelism

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UX communities ixDa, UPA, USID, Hci, MeTaRefresh, Dcamps, Mailing Lists, Design meetups 30+ ux design studios 03 : evangelism

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UX leaders design entrepreneurs, senior studio ux directors, creative business leaders, domain experts / authors, thought leaders 03 : evangelism

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UX career visual designer, Interaction designer, design researcher, Designer manager, User experience Designer, ux directors, UX studio owner, Entrepreneur etc 03 : evangelism

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04 : goal focused

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process vs agile 04 : goal focused 04

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agile & alive design 04 : goal focused

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04 : Interview street

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05 : Order on Itouch

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rapid prototyping 04 : goal focused

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04 : html iterations

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compelling product story 04 : goal focused

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04 : ola cabs

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omnipresent 04 : goal focused

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04. IPL experience

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05 : repeat epiphany

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Experiments & hobby projects 05 : repeat epiphany 05

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soil your hands 05 : repeat epiphany

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Indian startup

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art but not art 05 : repeat epiphany

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05 : raghava kk Ipad

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05 : raghava kk Ipad

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05 : thank you app

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06 : reinvent

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boring Is the new interesting 06 : reinvent 06

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Art = No constraints Design = n * constraints 06 : reinvent

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legacy systems 06 : reinvent

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06 : unlock value

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06 : unlock value

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enterprise 06 : reinvent

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06 : zoho crm

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01. design to experience 02. services to products 03. ux education, communities & leaders 04. process vs agile 05. Experiment & hobby projects 06. Boring is the new interesting summary

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With great power comes great responsibility - spiderman with great experiences comes great power - aashish, your friendly ux guy

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We are hiring We are open to be commissioned for ux projects & training and we invest design equity in indian startups [email protected] or @netbramha

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Credits Dribbble.com & respec2ve authors Respec2ve movie produc2on houses Farmer Photograph: Krishnendu Halder / Reuters Maiya’s Pic – Hari Nadig