Getting to the Try - Speaker Deck

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getting to the try by Brandon Gadoci Senior UX Consultant Improving Enterprises June 1, 2012

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I’VE Always BEEN BADASS

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BOOM

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THIS OF COURSE IS UNTRUE Born 1978

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RICHIE SANCHO

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sports I was good at

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Height: 4’ 11” Weight: 105 8th GRADE ME

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I DRESSED UP LIKE MICHAEL JACKSON AND DANCED IN THE TALENT SHOW.

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I WANT TO MAKE STUFF

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I MET HER & EVERYTHING CHANGED

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I HIT EJECT ME WEALTH MANAGEMENT

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I BECAME A DAD

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I became a Dad again

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this is my life

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GET IN THE BEST SHAPE OF MY LIFE QUIT DIPPING TOBACCO LEARN RUBY ON RAILS Re-learn HTML LEARN CSS LAUNCH WEB APP: RATE & REVIEW FINANCIAL ADVISORS LAUNCH WEB APP: WODSTACK TRACK YOUR CROSSFIT WORKOUTS LAUNCH WEB APP: TASKK TASK MANAGEMENT THAT TELLS YOU WHAT TO DO NEXT SELF PUBLISH A BOOK ATTEND WEDDINGS TRAVEL VACATION DR APPOINTMENTS SUNDAY DINNERS CHURCH LUNCHES STAY MARRIED & KEPT MY JOB! FREELANCE FIVE BIG WEBSITES

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BOOK WODSTACK TASKK 500 COPIES SOLD IN LAST YEAR 1.5 years old 3000+ Users 30k workouts recorded 10 signups a day $0 Revenue 2 months old 900 users (200 active) Plenty of Press Angel Investment Very close to revenue FABEETLE FAILED

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70% Have not created revenue generating business 30% Have created revenue generating business 84% Have an idea 60% Have not started working on it yet Excuses 50% Not Enough Time Not sure where to start Not sure if good idea Scared Don’t have skills 37% 37% 25% 25%

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‣ GETTING UNCOMFORTABLE TO CREATE MOMENTUM ‣ GETTING SH$T DONE BY MANAGING YOUR TIME ‣ STAYING MOTIVATED

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WAIT! Write down your idea

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GETTING UNCOMFORTABLE

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“It's about how hard you can get hit and keep moving forward. How much you can take and keep moving forward. That's how winning is done!“

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ActiveMolsh NeoCloud Shopoola GIGACRUNCH InShop Shopular Cloudoleo BoxDrop ActiveMolsh Cloud Shopoola CRUNCH InShop ular Cloudoleo oxDrop Filter ideas based on actual market opportunity. ThisOneHQ.com This one has potential Warning: If your idea’s greatness depends on being ﬁrst to market...don’t do it. ‣ # of potential customers ‣ $ they spend ‣ Room for innovation? ‣ Will they pay for it?

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Skills needed to start ThisOneHQ.com Skills I have Skills I don’t have but need HTML CSS Visual Design Programming Deploying a web application Raising money Linux Copywriting Javascript

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Skills needed to start ThisOneHQ.com Skills I have Skills I don’t have HTML CSS Visual Design Programming Deploying a web application Raising money Linux Copywriting Javascript Things I will learn

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CODE SCHOOL

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STACK EXCHANGE

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Quora

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DON’T BUILD A TEAM! Yet.

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MOMENTUM IDEAS >

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PantsChair Pants that become a chair when you sit down. Mentioned on The Ofﬁce To be featured on QVC’s “Gag Gifts” segment Website has taken 1435 pre-orders

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WODstack Momentum

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0 25 50 75 100 1 3 4 Momentum Time to Action Momentum

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Fabeetle WODstack Taskk Potential? Yes No Yes Could I do enough? No Yes Yes Momentum? No Yes Yes Status Failed Meh Fingers Crossed

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‣ GETTING UNCOMFORTABLE & CREATING MOMENTUM 1. Filter your ideas 2. Challenge what you can do 3. Evaluate potential momentum

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‣ GETTING UNCOMFORTABLE TO CREATE MOMENTUM ‣ GETTING SH$T DONE BY MANAGING YOUR TIME ‣ STAYING MOTIVATED

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[insert slide about how respondents to the survey said that they didn’t have enough time.] 70% Have not created revenue generating business 30% Have created revenue generating business 84% Have an idea 60% Have not started working on it yet Excuses 50% Not Enough Time Not sure where to start Not sure if good idea Scared Don’t have skills 37% 37% 25% 25%

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Work expands so as to fill the time available for its completion. Parkinson’s Law

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“We all have to feel we have a full plate. If we didn’t feel this way, then we would have to admit that we’re not willing to do more.” Brandon Gadoci The Magic List Yea I just quoted myself.

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Picture of Rick Wilcoxen BE HERE EARLY AND STAY LATE “ ”

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Our human nature about work 1. We will complicate our work 2. We have to feel busy 3. We think it’s the way to get ahead 4. We have more to do than ever

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The middle class is under siege like never before, and the future appears dismal. People are no longer being taken care of—pensions are gone; 401(k)s have been sliced in half; and it’s hard to see where to go from here. You might be the hardworking secretary, the one with institutional knowledge, the person who has given so much and deserves security and respect. And while you might deserve these things, your tenure is no guarantee that you’re going to get them. Suddenly, quite suddenly in the scheme of things, it seems like the obedient worker bought into a sucker’s deal. The educated, hardworking masses are still doing what they’re told, but they’re no longer getting what they deserve. This situation presents a wonderful opportunity. Godin, Seth (2010-01-19). Linchpin: Are You Indispensable? (pp. 4-5). Penguin Group. Kindle Edition.

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1. Work in where you can in productive, sessions on the right things 2. Have good tools 3. Be an jerk about your time HOW TO FIGHT BACK

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Incoming Emails and meetings 7:00 AM Wake up 8:00 AM Kids to school 8:30 AM Arrive at coffee shop 11:30 AM Take daughter to doctor 1:00 PM Back to coffee shop/ofﬁce 4:30 PM Workout 5:30 PM Dinner 5:30 PM Park/Ice Cream 7:30 PM Baths 8:30 PM Books and Bed 9:30 PM Potty and Bed 10:30 PM Bad Dreams 11:30 PM Kids go to bed and dad works Kids Crying / Answering Questions Incoming Emails and meetings Crying Kids DAY PART DISTRACTION ACTUAL WORK TIME Heavy Weights Kids Crying / Answering Questions Being a good dad Kids Crying / Answering Questions Being a good dad Kids Crying 30 mins 30 mins 2 hours None None None None None Maybe 3 hours if lucky Maybe 3 hours if lucky None None

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Insert crossﬁt pic of someone looking a the bar or picking it up do work Progress over Perfection

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HAVE GOOD TOOLS

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Campfire Campfire campfirenow.com

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Skitch skitch.com

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workflowy.com

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taskk

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How Taskk Works Users create lists and then add time-estimated tasks to those lists

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How Taskk Works Users drag and drop lists and tasks in priority order Lists Personal Side Project Education Family Trip Taxes Wife’s Birthday Holiday Planning Work List: Work Create Flowchart Redo Presentation Change Email Signature Analyze Competition File TPS Report

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How Taskk Works This also established task.priority Lists list.position = 1 list.position = 3 list.position = 4 list.position = 5 list.position = 6 list.position = 7 list.position = 8 task.position = 1 task.position = 3 task.position = 4 task.position = 5 Work Personal Side Project Education Family Trip Taxes Wife’s Birthday Holiday Planning Create Flowchart Redo Presentation Change Email Signature Analyze Competition File TPS Report List: Work

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How Taskk Works This establishes an integrated task pipeline, across all lists, ordered by task.priority Task Pipeline Write Thank you cards Analyze Competition Create Flow Chart Redo Presentation File TPS Report Open Twitter Account Buy Supplies Write Manifesto Create Flyers

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How Taskk Works Users then enter hours available to work on their Calendar

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Keynote & Keynote Kung Fu keynotekungfu.com

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Google Hangout Google Hangout

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YOU NEED TO BE A JERK

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‣ GETTING UNCOMFORTABLE TO CREATE MOMENTUM ‣ GETTING SH$T DONE BY MANAGING YOUR TIME ‣ STAYING MOTIVATED

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Staying motivated

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Eat Right eat good food

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Sleep Sleep*

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SUNLIGHT

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Fitness

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Relationships

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Take Chances

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Wins Hope Activity Progress Momentum

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‣ GETTING UNCOMFORTABLE TO CREATE MOMENTUM ‣ GETTING SH$T DONE BY MANAGING YOUR TIME ‣ STAYING MOTIVATED

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‣ Filter your ideas ‣ Challenge what you can do ‣ Evaluate Momentum ‣ Work in small productive sessions ‣ Have good tools ‣ Be a jerk ‣ Eat right ‣ Sleep, get sunlight and workout ‣ Take chances ‣ Build Hope ‣ Get quick wins Getting to the try Gadoci.me

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@bgadoci