Naming and branding for hackers

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I’m Giovanni Collazo Find me @gcollazo

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I’m Co-founder

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I’m a Hacker and Entrepreneur

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I enjoy Building stuff

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My formal education is in Visual arts and Filmmaking

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Video post-production Graphic design News photography UX design Digital marketing

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Writing code since 1999

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No content

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Branding and Naming

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Branding

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The brand is not a thing

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It’s not the name or the logo

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Your brand lives in the mind of your customers

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You put dots on a paper

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Customers complete the image

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Everything your company does is a branding message

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Heads on spikes

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Start by developing a personal brand

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You are employee #1

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Be public about the stuff you do

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Don’t sell, share

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I write about programming, startups and design

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I organize events for hackers and entrepreneurs

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I make open source software

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Social media is where I tell my story

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Every time you feel like sharing something, start by asking yourself if it adds value to others

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Meatspace helps accelerate your personal brand

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You are broke so, it’s all about the product

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The product must say what your company is about

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Your product is the most powerful weapon in your branding arsenal

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What about the name?

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Naming

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Focus on the functionality of your product

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Know your competitors

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Understand where you ﬁt in

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Choose a name for a product not a multinational corporation

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The perfect name will attract the right kind of customer

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People want to feel smart

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Ask people to pronounce and spell the name of your company

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Don’t use s3mer

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It’s the internet, testing is free

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If you are targeting the general public you must have a .com

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A preﬁx or sufﬁx is ok, for now

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getdropbox.com

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When you get the money buy the .com

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Get the twitter and facebook usernames

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An impossible to buy .com is pretty much a deal breaker

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Use domai.nr, bustaname.com and leandomainsearch.com

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If you buy a domain from someone use escrow.com for payment

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Use whois

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Lift → Blimp

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FlirtTape → HipTape

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What about the logo?

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HelveticaBold

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Go to 99designs.com explain what your product does and who is your customer

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Your logo must work in B&W with light or dark backgrounds

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Make sure you get a vector version of the logo, EPS or AI ﬁle

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Your name and logo are important but don’t spend so much time on it

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Use what feels right, don’t over- think

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You are invisible, change is always an option

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Thank You You can ﬁnd me @gcollazo