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Thought Merchants Principal UX / UI / Designer GORUCO Organizer Agile UX Organizer
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I hate design bullshit.
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Do you have these problems? Columns don’t line up Users do not know where to look Everything is different sizes Looks like shit
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Design fundamentals: The Grid Typography
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Everyone that wants to win uses a grid!
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MEET YOUR GRID SYSTEMS
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960.gs
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Let’s go over the basics:
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Does your web app look like? or
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mmmhmmm...I thought so...
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“Berry Special” aka the last grid you will ever need... Grid 960 16 column grid
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How do I create a grid?
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SOME OLD HEADS HAVE ALREADY DONE THAT
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A GRID BASED OFF OF TYPOGRAPHY!
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TYPE BASICS LINE-HEIGHT: 20PX / FONT-SIZE: 14PX EACH BOX IS 20PX BY 20PX
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LET’S GET SOME TYPE IN THERE
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BACK TO SQUARE ONE! 16 COLUMN GRID
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http://www.fontshop.com/glossary/
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“Berry Special” For typography! font-size: 14px line-height: 20px
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What about margin and padding?
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HEADING SIZES? Body copy * 1.618 14, 22, 34, 58
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LINE-HEIGHT font-size: 14, 22, 34, 58 line-height: 20, 25, 40, 60 General Rule: line-height is 120% of font-size.
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TYPOGRAPHIC “ISSUES” Pro-tips against anti-patterns
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OPTIMAL LINE LENGTH 13-20 words ~70 characters
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WIDOWS THAT
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RIVERS http://en.wikipedia.org/wiki/River_(typography)
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SERIF OR SANS-SERIF? Sans-Serif* *Unless retina / high DPI display, then doesn’t matter http://www.useit.com/alertbox/web-typography.html
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TYPEKIT? Awesome! But slow.... and worth it.
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PARTING WORD Use your eyes. In the end you need to make what looks right. - Robert Newman, SCAD Professor
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CONTINUED LEARNING Books by Kimberly Elam
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THANK YOU @thoughtmerchant
[email protected]
www.thoughtmerchants.com