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Thought Merchants Principal UX / UI / Designer GORUCO Organizer Agile UX Organizer

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I hate design bullshit.

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Do you have these problems? Columns don’t line up Users do not know where to look Everything is different sizes Looks like shit

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Design fundamentals: The Grid Typography

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Everyone that wants to win uses a grid!

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MEET YOUR GRID SYSTEMS

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960.gs

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Let’s go over the basics:

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Does your web app look like? or

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mmmhmmm...I thought so...

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“Berry Special” aka the last grid you will ever need... Grid 960 16 column grid

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How do I create a grid?

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SOME OLD HEADS HAVE ALREADY DONE THAT

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A GRID BASED OFF OF TYPOGRAPHY!

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TYPE BASICS LINE-HEIGHT: 20PX / FONT-SIZE: 14PX EACH BOX IS 20PX BY 20PX

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LET’S GET SOME TYPE IN THERE

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BACK TO SQUARE ONE! 16 COLUMN GRID

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http://www.fontshop.com/glossary/

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“Berry Special” For typography! font-size: 14px line-height: 20px

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What about margin and padding?

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HEADING SIZES? Body copy * 1.618 14, 22, 34, 58

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LINE-HEIGHT font-size: 14, 22, 34, 58 line-height: 20, 25, 40, 60 General Rule: line-height is 120% of font-size.

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TYPOGRAPHIC “ISSUES” Pro-tips against anti-patterns

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OPTIMAL LINE LENGTH 13-20 words ~70 characters

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WIDOWS THAT

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RIVERS http://en.wikipedia.org/wiki/River_(typography)

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SERIF OR SANS-SERIF? Sans-Serif* *Unless retina / high DPI display, then doesn’t matter http://www.useit.com/alertbox/web-typography.html

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TYPEKIT? Awesome! But slow.... and worth it.

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PARTING WORD Use your eyes. In the end you need to make what looks right. - Robert Newman, SCAD Professor

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CONTINUED LEARNING Books by Kimberly Elam

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THANK YOU @thoughtmerchant [email protected] www.thoughtmerchants.com