Bringing a knife to a gunfight

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Bringing a knife to a gun ght by Andy Clarke An Event Apart Austin 2012

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Photo credit: Geri Coady

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http://stv.tv/

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Plan Design Develop Deploy Hat tip to Ethan Marcotte

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Variable leading Percentage-based layouts CSS capabilities Active/focus Animations Form element styling Font rendering Web fonts Transitions Variable fonts sizes Media Queries CSS3 ligatures Flexible measure :hover pseudo-classes CSS3 swashes

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They’re the wrong tool for the job

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What do we need design tools for?

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Experiment creatively Produce assets Communicate design

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⌘N

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640x480

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800x600

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1024x768

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http://www.alistapart.com/articles/ala40

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We don’t support 800 x 600 anymore, nor do we 640 x 480. Do you? JASON SANTA MARIA http://stuffandnonsense.co.uk/blog/about/a_list_taken_apart

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320x420 320x420

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420x320

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1024x768

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This kind of thing gives Jeremy Keith the willies

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Arguing about 640, 800 or 1024 pixels is like arguing about whether Pepsi tastes better than Coke when really, a nice glass of water would be much more refreshing. The numbers game is a red herring. A big xed-width red herring. JEREMY KEITH http://stuffandnonsense.co.uk/blog/about/a_list_taken_apart

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The control which designers know in the print medium, and often desire in the web medium, is simply a function of the limitation of the printed page. We should embrace the fact that the web doesn’t have the same constraints, and design for this exibility. JOHN ALLSOPP http://www.alistapart.com/articles/dao/

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The web’s content must be built to travel across networks to unknown devices and browsers. JEFFREY VEEN Hotwired Style book, 1997

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Layout is only one component of design

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Design

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Atmosphere Layout

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http:// ickr.com/photos/53831770@N03/5518688331

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http:// ickr.com/photos/25688037@N04/5511202367

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http:// ickr.com/photos/ohmystars/6163991574

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http://twitter.github.com/bootstrap/

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http://bbc.co.uk/gel/

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http://mailchimp.com/about/brand-assets/

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http://dribbble.com/trentwalton/

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Dribbblets

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Designing from the content out isn’t always possible

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Atmosphere Type Colour Texture

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Type Colour Texture Atmosphere Typefaces, type treatments and white space Emotion and interaction vocabulary Decorative elements, line-work, patterns and shapes

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http://amctv.com/

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Type

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Elements Styles inventory Captions Headings Labels Legends Lists Paragraphs Quotations Small Tables Classi cations Alerts Comments Copyright information Dates and times Form text (error, help) Pull quotes (marks) Intro paragraphs Related article summaries Related article titles

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http://cbs.com/

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Colour

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Texture Backgrounds Border treatments Iconography Patterns and textures

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http://dsc.discovery.com/tv/deadliest-catch/

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Texture

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http://dsc.discovery.com/tv/storm-chasers/

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http://dsc.discovery.com/tv/mythbusters/

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Setting web type in Photoshop is a waste of time

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http://informationarchitects.net/blog/responsive-typography-the-basics

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No ef cient way to simulate typography across breakpoints

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http://goo.gl/AqDiq

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Viewport-based percentage units

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http://trentwalton.com/2011/05/10/ t-to-scale/

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h1 { font-size : 6vw; } h2 { font-size : 3vh; } p { font-size : 2vmin; }

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vw vh vmin vmax Equal to 1% of the width of the viewport Equal to 1% of the height of the viewport Equal to either vw or vh, whichever is smaller http://www.w3.org/TR/css3-values/#viewport-relative-lengths New. The opposite behaviour to vmin

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Current browser support Chrome 20+ Internet Explorer 10+

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h1 { font-size : 32px; font-size : 6vw; } h2 { font-size : 24px; font-size : 3vh; } p { font-size : 16px; font-size : 2vmin; }

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Why can’t we preview Typekits in Photoshop or Fireworks?

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http://beta.typecastapp.com/

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Testing type in browsers during design is essential

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Advanced typography Ligatures Numerals Kerning Common ligatures and discretionary ligatures Lining, old style and fractions

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http://elliotjaystocks.com/blog/the- ne- ourish-of-the-ligature/

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http://beta.typecastapp.com/blog/help-us-pick-our-1st-opentypefaces/

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Type design informs other decisions, including layout

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But not every designer can write code

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http://mattstow.com/css-professionalzr.html

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background-color:rgb(75,13,13); border-color:rgb(0,0,0); border-width:1px; border-style:solid; /* Firefox v3.5+ */ -moz-box-shadow:0px 0px 10px rgba(0,0,0,0.65); /* Safari v3.0+ and by Chrome v0.2+ */ -webkit-box-shadow:0px 0px 10px rgba(0,0,0,0.65); /* Firefox v4.0+ , Safari v5.1+ , Chrome v10.0+, IE v10+ and by Opera v10.5+ */ box-shadow:0px 0px 10px rgba(0,0,0,0.65); background-color: #4b0d0d; border: 1px solid #000; -moz-box-shadow: 0 0 10px rgba(0,0,0,0.65); -webkit-box-shadow: 0 0 10px rgba(0,0,0,0.65); box-shadow: 0 0 10px rgba(0,0,0,0.65); Before After

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CSS3 Toolkit http://itunes.apple.com/us/app/css3-toolkit/id479856901

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Web designers will have to look beyond the layout in front of them to envision how its elements will re ow & lockup at various widths while maintaining form & hierarchy. TRENT WALTON http://trentwalton.com/2011/07/14/content-choreography

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http://framelessgrid.com/

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http://responsivepx.com/

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http://izilla.com.au/git/izilla.mq.debugger.bookmarklet.html

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http://gridpak.com/

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@media screen and (min-width : 0px) and (max-width : 319px) { .row { margin-left : -25px; } .col { border-left-width : 25px; padding : 0; } .span_1 { width : 33.3333333333%; } .span_2 { width : 66.6666666667%; } .span_3 { margin-left : 0; width : 100%; } }

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@media screen and (min-width: 0px) and (max-width: 319px) { /* styles */ } @media screen and (min-width: 320px) and (max-width: 479px) { /* styles */ } @media screen and (min-width: 480px) and (max-width: 599px) { /* styles */ }

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@media screen and (min-width: 600px) and (max-width: 758px) { /* styles */ } @media screen and (min-width: 759px) and (max-width: 958px) { /* styles */ } @media screen and (min-width: 959px) { /* styles */ }

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Good riddence http://960.gs/

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http://gridsetapp.com/

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Static visuals are the currency of web design

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Aptus http://itunes.apple.com/us/app/aptus/id510487565 (Terrible name) *

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If clients only see at images of their website, there is a danger that they are surprised by the outcome when seen in a browser. JOSH EMERSON http://joshemerson.co.uk/blog/responsive-process/

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http://responsive.is/

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The more time we’ve spent working on responsive websites, the clearer it’s become that mock-ups aren’t very good representations of the nal product. BEARDED http://blog.bearded.com/post/21447195970/mocking-up-is-hard-to-do

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Adobe Shadow http://labs.adobe.com/technologies/shadow/

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What do we use our design tools for?

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Experiment creatively Produce assets Communicate design

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Plan Design Develop Deploy Hat tip to Ethan Marcotte (again)

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Design

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Design doesn’t work when it’s separate from development Drawing tools are now relevant only for creative expression and experimentation In the browser and on the device is now the way to communicate design

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stuffandnonsense.co.uk @malarkey Thanks