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& IA/UX Rochester - 7/18/2012 Nathan Henderson - @nathos Design User Experience

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What is Design?

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Design is functional

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Design without purpose is Art

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“Most people make the mistake of thinking design is what it looks like. People think it’s this veneer — that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.” – STEVE JOBS

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Design is too often wrongly taken for the indulgent frosting on a functional interface. Have you ever overheard a colleague declare, “It would be nice if we could have a sexy interface, but people care more about what the site does than how it looks”? – AARRON WALTER Designing for Emotion

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Dieter Rams https://www.vitsoe.com/gb/about/good-design

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Good design can be austere/minimalist

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Something beautiful can be poorly designed

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In our industries, we usually talk about designing for people

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Lets call them Users

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Who is a User?

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Users =/= Clients

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Users =/= Managers

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Users are the people who actually interact with your product or service

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Personas

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Personas • Common concept in marketing & interaction design • Represents goals and behavior of a hypothesized group of people • Useful: Based on empirical data and research • Caution: Based on guesses & assumptions; can be limited by imagination, tinted by personal biases.

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User Testing

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User Testing • Can be an effective way to get feedback on a small scale • Designers can sometimes be too close to a project to think objectively • Not a panacea. Some successful companies don’t user-test new products • Design for yourself

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Interactions

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Users + User Interface

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Experience

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What is an Experience?

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Your Product/Service User Time Extraneous Circumstances Experience + = + +

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Your Product/Service User Time Extraneous Circumstances Experience + = + +

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• can be observed • are unique • are emotional Experiences

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Experiences are a unique combination of factors and the emotional response of your user

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Can an experience be designed?

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http://storify.com/nathos/louie-mantia-on-user-experience

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http://storify.com/nathos/louie-mantia-on-user-experience

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http://storify.com/nathos/louie-mantia-on-user-experience

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http://storify.com/nathos/louie-mantia-on-user-experience

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http://storify.com/nathos/louie-mantia-on-user-experience

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Personal Example

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Other Side of the World

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This experience was not designed.

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This experience was not designed. The user's possible behavior was anticipated, and the product's behaviors & user interface were designed (Interaction Design .

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User Experience?

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UX is more than Usability

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UX is cross-discplinary

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Information Architecture Content Creation Visual Design Interaction Design Human-Computer Interaction Human Factors Industrial Design Sound Design Customer Service Architecture Merchandising Film & Video Engineering

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User Experience Design?

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is it a thing?

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can experiences be designed?

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is this new label even necessary?

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is UX Design simply Good Design?

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User Experience Designer?

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it’s trendy

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it’s clearly overused

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it’s ill-defined

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most of the self-proclaimed “UX Designers” out there can’t explain what they do* * anecdotal

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http://twitter.com/mantia

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http://twitter.com/mantia

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http://twitter.com/mantia

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http://twitter.com/mantia

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let’s take back the term

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UX is the product. Not a person, not a role, not a job.

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Final Thoughts

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User Experience is Cultural

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User Experience is Cultural • It can’t be bolted on • It must exist at all levels of an organization • It requires buy-in from all players • Team members must be empowered • UX is not one person’s job or role

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Emotion is Important, but so are Fundamentals

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Emotion is Important, but so are Fundamentals • Design “Laws”: Hick’s Law Fitts’s Law • Typography • Color Theory • Golden Ratio • Surprise & Delight heightens emotional response • Pattern Recognition • Skeuomorphism • Baby-face bias • Behavioral & Evolutionary Psychology

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Disruptive products & services often aren’t designed from user feedback

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iPhone

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Build Something Great

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Further Reading

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Universal Principles of Design

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Emotional Design

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Don’t Make Me Think

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Designing for Emotion

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Guy Kawasaki

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Q&A

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