ILY. inc. DESIGN consulting and creative agency ©ILY. All rights reserved  *-:
JOD
)BMP
$VQ JO
#BOHLPL "QSJM

 

*-:
JOD

%&4*(/
DPOTVMUJOH
BOE
DSFBUJWF
BHFODZ
˜*-:
"MM
SJHIUT
SFTFSWFE 0."."(050  ͓··͝ͱͬͯɺͲʔΑʁ 0."."(050 ͓··͝ͱ 

ILY. inc. DESIGN consulting and creative agency ©ILY. All rights reserved 3 40$*"-
130#-&.4
JO
#"/(,0, όϯίΫͷܦࡁൃల͓ΑͼগࢠߴྸԽ ܦࡁ੒௕ʹͱ΋ͳ͏όϯίΫͷߏ଄తมԽ ੈଳͷ૿Ճͱ֩Ո଒Խ Ո଒ࢤ޲͕ͭΑ͍λΠ͕ͩɺϥΠϑελΠϧͷมԽʹΑΓ֩Ո଒Խ͕ਐΜͰ͍Δɻ ҰݢՈʹ̏ੈଳ͕฻Β͢ੜ׆͔Βɺ౎ࢢ෦ͷίϯυϛχΞϜͰ਌ࢠ̏ਓͰ฻Β͢ ੜ׆ʹมԽ͍ͯ͠Δɻ 30 ೥ؒͰੈଳऩೖ͸ 7 ഒʹ ੈଳऩೖ͕ɺ1981೥͸3,300όʔπͰ͋ͬͨͷʹର͠ɺ30೥ޙͷ2011೥ʹ͸ 23,000όʔπͱɺ͓Αͦ7ഒͷ৳ͼΛΈͤɺஶ͍͠ܦࡁ੒௕Λ਱͍͛ͯΔɻ ए೥૚ͷڭҭػձͷ֦ॆ ܦࡁ੒௕ʹ൐͍ɺ೶ଜ෦΋ؚΊͯڭҭػձ͕֦ॆɻλΠશମͰ90%ͩͬͨࣝࣈ཰ ͕ए೥૚Ͱ͸98%ʹ্ঢ͠ɺߴ౳ڭҭ΁ͷࣾձత౤ࢿ΋૿͍͑ͯΔɻ ঁੑͷࣾձਐग़ͱগࢠߴྸԽ ৽ڵࠃͰ͋Γͳ͕Βਓޱ૿ՃϘʔφε͕ऴྃɺ·ͨ൩ࠗԽʹΑΔग़ੜ཰ͷ௿͔͞ ΒɺগࢠߴྸԽͱͳ͍ͬͯΔɻ·ͨঁੑͷࣾձਐग़͕ਐΈɺߴֶྺԽɺಇ͘ঁੑ ͷ૿Ճ͕ਐΜͰ͍Δɻ 

ILY. inc. DESIGN consulting and creative agency ©ILY. All rights reserved 4 %*''64*0/
PG
$)*-%3&/T
&%6$"5*0/ 'BDU
ࢠڙ޲͚ڭҭͷීٴ ֤Ϟʔϧʹ͸ɺࢠڙ޲͚ͷεΫʔϧ͕ಋೖ͞Εɺࢠڙ޲͚ͷڭҭ͕ ॆ࣮͍ͯ͠Δɻ ̍ ̎ ̏ ̐ ̑ λΠͷ࣮৘ᶃ ᶃεϙʔπܥ ̏ ԰಺֎໰ΘͣɺεϙʔπεΫʔϧ͕͋Γɺஉঁ໰Θ ͣλΠࠃٕͷϜΤλΠ͕ਓؾͰ͋Δɻ ᶄจԽܥ ̎ ̑ ғޟ΍ΪλʔɺϘʔΧϧεΫʔϧͱ͍ͬͨεΫʔϧ ΋ɻࢠͲ΋ͨͪ޲͚ͷϑΝογϣϯγϣʔ΋ੵۃత ʹ։࠵͞Ε͍ͯΔɻ ̒ ᶅITܥ ̐ ਓ͕ू·Δ֤Ϟʔϧʹ͸ɺࢠڙ޲͚ͷITεΫʔϧ͕ ͋Γɺͦ͜Ͱϓϩάϥϛϯάͷ֓೦Λ༡ͼͳ͕Βֶ Ϳ͕࢟͋ͬͨɻ ̒ ̓ ̓ ̍ ফඅࢢ৔ͷ֦େɺগࢠߴྸԽʹ൐͏ ༮ࣇڭҭͷීٴ 

ILY. inc. DESIGN consulting and creative agency ©ILY. All rights reserved 5 '3&26&/5-:
&"5
065 'BDU
԰୆จԽʹΑΔɺ֎৯ൺ཰ͷߴ͞ λΠͷ࣮৘ᶄ ᶃ֎৯͕৯ࣄͷେ൒Λ઎ΊΔ ேன༦ͱશͯͷ৯ࣄ͕ɺຖ೔ɾ2ʙ3೔ʹҰճ֎৯ ͱͳΓɺனʹࢸͬͯ͸8ׂ͕֎৯ͱͳ͍ͬͯΔɻ̼ ͨɺே৯͸6ׂ௒͕͑֎৯Ͱ͋Δɻ ᶄՈఉྉཧΛ࡞Βͳ͍ ֎৯จԽɺ԰୆จԽ͕ੜ׆ͷத৺ͱͳ͓ͬͯΓɺՈ ఉͰௐཧΛ͢ΔΑΓ΋҆ͯ͘ඒຯ͍͠԰୆Λબ୒͠ ͍ͯΔɻ ᶅখ͞ͳࠒ͔Β԰୆Ͱ৯ࣄΛ͢Δੜ׆ʹ ༮গظ͔Βͷ԰୆Ͱͷ৯ࣄ͕ɺ ʮ͓;͘Ζͷຯ͸԰୆ͷຯ ݄ʹճ  िʹճ  ʙ೔ʹճ  ຖ೔  ݄ʹճ  िʹճ  ʙ೔ʹճ  ຖ೔  िʹճ  ʙ೔ʹճ  ຖ೔  BREAKFAST LUNCH DINNER 

*-:
JOD

%&4*(/
DPOTVMUJOH
BOE
DSFBUJWF
BHFODZ
˜*-:
"MM
SJHIUT
SFTFSWFE %0
:06
,/08
50.
:6.
(00/(  τϜϠϜΫϯ৯΂ͨʁ 5PN
ZVN
HPPOH τϜϠϜΫϯඒຯ͍͠ΑͶʁ 

*-:
JOD

%&4*(/
DPOTVMUJOH
BOE
DSFBUJWF
BHFODZ
˜*-:
"MM
SJHIUT
SFTFSWFE %0
:06
,/08
50.
:6.
(00/(  τϜϠϜΫϯͬͯຊ౰͸ʜ 4XFFU
UP
%FBUI ࠭౶͕ͨ͘͞ΜೖͬͯΔͬͯ஌ͬͯͨʁ %BZ
೔ͷ ൒෼ 

ILY. inc. DESIGN consulting and creative agency ©ILY. All rights reserved 8 %*"#&54
JO
5IBJMBOE 'BDU
ࠃຽපͱͯ͠޿͕Δ౶೘ප λΠͷ࣮৘ᶅ ᶃλΠͷ౶೘පױऀ λΠͰ͸౶೘ප͕ਂࠁͳࠃຽපͱͯ͠஌ΒΕɺறࡏ ͍ͯ͠Δ೔ຊਓʹ΋ɺ݈߁ඃ֐͕޿·͍ͬͯΔɻ ᶄ౶೘පױऀ͓Αͼ༧උ܉ ແ࡞ҝʹநग़ͨ͠σʔλʹΑΔͱɺ౶೘පױऀ͕શ ମͷ8.9%Ͱɺ౶೘ප༧උ܉͕15.6%ͱݴΘΕ͍ͯ Δɻ λΠͷ౶೘ප ౶೘ප
 ༧උ܉
 ̐ਓʹ̍ਓ͕౶೘පʹ΋ؔΘΒͣɺ ౶೘පରࡦΛ͠ͳ͍ɻ ηʔϑ ᶄ4ਓʹ1ਓ͕౶೘පʹ എܠͱͳΔࣸਅΠϝʔδͱಉ࣌ʹݟͤΔ͜ͱͰɺ௚ ײతʹૉૣ͘ϝοηʔδͷҙຯΛཧղͤ͞΍͍͢ɻ ᶅରࡦ͠ͳ͍ɺҙࣝ͠ͳ͍ 4ਓʹ1ਓ͕౶೘පͰ͋Δʹ΋ؔΘΒͣҙࣝ΋ͤͣɺ ౶೘පͱ਍அ͞Εͯ΋ରࡦΛߦΘͳ͍ɻ 

ILY. inc. DESIGN consulting and creative agency ©ILY. All rights reserved 
'"$54 9 ͭͷࣄ࣮͔Β෼͔ΔλΠͷ՝୊ όϯίΫͰΘ͔ͬͨɺ3ͭͷࣄ࣮ ফඅࢢ৔ͷ֦େɺগࢠߴ ྸԽʹ൐͏ɺ ࢠڙ޲͚ڭҭͷීٴ Fact1. Fact2. Fact3. ʮ͓;͘Ζͷຯ͸ɺ԰୆ͷຯʯ ̐ਓʹ̍ਓ͕౶೘ප ʹ΋ؔΘΒͣɺ ౶೘පରࡦΛ͠ͳ͍ɻ Mr. Jump 

ILY. inc. DESIGN consulting and creative agency ©ILY. All rights reserved 
'"$54 10 ͭͷࣄ࣮͔Β෼͔ΔλΠͷ՝୊ όϯίΫͰΘ͔ͬͨɺ3ͭͷࣄ࣮ ফඅࢢ৔ͷ֦େɺগࢠߴ ྸԽʹ൐͏ɺ ࢠڙ޲͚ڭҭͷීٴ 01. 02. 03. ʮ͓;͘Ζͷຯ͸ɺ԰୆ͷຯʯ ͱݴΘΕ͍ͯΔɻ ̐ਓʹ̍ਓ͕౶೘ප ʹ΋ؔΘΒͣɺ ౶೘පରࡦΛ͠ͳ͍ɻ Mr. Jump ͜ͷࠃʹ͸ʮ৯ҭʯ͕ͳ͍ʂʁ "CTFODF
PG
%*&5"3:
&%6$"5*0/ 

ILY. inc. DESIGN consulting and creative agency ©ILY. All rights reserved 11 .64)300.
130104"- ͖ͷ͜ͷఏҊ ͖ͷ͜5&".͔Βͷ
͝ఏҊ 

*-:
JOD

%&4*(/
DPOTVMUJOH
BOE
DSFBUJWF
BHFODZ
˜*-:
"MM
SJHIUT
SFTFSWFE %*&5"3:
&%6$"5*0/ ʮ஌ҭ؝۩ʯͱͯ͠ͷɺ
͓··͝ͱ  ৯ҭ͠Α͏ͥʂ 

ILY. inc. DESIGN consulting and creative agency ©ILY. All rights reserved 13 ͱɺݴ͏͜ͱͰ 

*-:
JOD

%&4*(/
DPOTVMUJOH
BOE
DSFBUJWF
BHFODZ
˜*-:
"MM
SJHIUT
SFTFSWFE 50:
4503&
JO
5IBJMBOE  ͓΋ͪΌ԰८Γ ͓΋ͪΌ԰ߦͬͯΈͨ 

ILY. inc. DESIGN consulting and creative agency ©ILY. All rights reserved 15 ݁Ռɻ 

*-:
JOD

%&4*(/
DPOTVMUJOH
BOE
DSFBUJWF
BHFODZ
˜*-:
"MM
SJHIUT
SFTFSWFE 50:
4503&
JO
5IBJMBOE  ͓΋ͪΌ԰८Γ ͓··͝ͱ͕ͳ͍ʂ 

ILY. inc. DESIGN consulting and creative agency ©ILY. All rights reserved 17 5PZTl3z6T
3"5*0 τΠβΒεͷ୨ׂ߹ 4".1-&
."1 ஌ҭ؝۩
 τΠβΒεͷ͓΋ͪΌ୨ͷൺ཰ શ୨
͓Αͦ ४஌ҭ؝۩
 όϯίΫɺηϯτϥϧɾϫʔϧυʹ͋ΔτΠβΒε಺ʹͯɺશ୨Λ ௐࠪɻ͓Αͦ600୨ʹର͠ɺ஌ҭ؝۩͸100ɺ४஌ҭ؝۩ΛؚΊΔ ͱ200ͱɺશମͷ3෼ͷ1͕஌ҭ؝۩Ͱ͋Γɺڭҭҙࣝͷߴ͞Λײ͡ ͨɻ ஌ҭ؝۩ͷׂ߹͕ߴ͘ɺ஌ҭ؝۩ʹର͢Δજࡏతͳ χʔζΛཧղɻ 

ILY. inc. DESIGN consulting and creative agency ©ILY. All rights reserved 18 5)&3&
XBT
0/-:
0/& །Ұ͋ͬͨͷ͕ʜ 

ILY. inc. DESIGN consulting and creative agency ©ILY. All rights reserved 063
40-65*0/ 19 ࢲͨͪͷఏҊ όϯίΫͰΘ͔ͬͨɺ3ͭͷࣄ࣮ ফඅࢢ৔ͷ֦େɺগࢠߴ ྸԽʹ൐͏ɺ ࢠڙ޲͚ڭҭͷීٴ Fact1. Fact2. Fact3. ʮ͓;͘Ζͷຯ͸ɺ԰୆ͷຯʯ ̐ਓʹ̍ਓ͕౶೘ප ʹ΋ؔΘΒͣɺ ౶೘පରࡦΛ͠ͳ͍ɻ ৯ҭͷෆࡏ ৯ҭΛ࣠ʹͨ͠஌ҭ؝۩ϒϥϯυ 

ILY. inc. DESIGN consulting and creative agency ©ILY. All rights reserved 20 130%6$5
%&7&-01.&/5 ࣮ݱ·Ͱͷεςοϓɿ঎඼։ൃ ޻৔ ILY. ࢠ࿈ΕλΠ ● ঎඼͔Βύοέʔδ·ͰΛϢʔβʔώΞϦϯά ঎඼։ൃͷྲྀΕ ඼࣭ͷߴ͍೔ຊͷ঎඼Λϕʔεʹαϯϓϧ঎඼ͷ։ൃΛ࣮ࢪɻ·ͨళ಺ ͷ୨΍WEBͰͷൢചΛҙࣝͨ͠ύοέʔδσβΠϯʹ஫ྗɻ 4".1-&ͷ
੍࡞͓Αͼऩू SAMPLE ςετϓϩμΫτ ͷ։ൃ ঎඼։ൃ 4".1-&ͷ
੍࡞͓Αͼऩू SAMPLE ύοέʔδσβΠϯ
ͷ։ൃ ύοέʔδ ςετൢച ͷ։࢝ ঎඼։ൃͰ͸ɺ஌ҭ؝۩͓Αͼ৯ҭͰ͋Δ͜ͱΛҙࣝɻ·ͨɺλΠϏδωεͷλʔήοτͰ͋ Δʮ̏ɿ̍ʯʹ߹ΘͤɺλΠݱ஍ͷσβΠϯΛੵۃతʹҙࣝ͢Δɻ ϢʔβʔώΞϦϯά ςετൢചͷஈ֊ͰɺϢʔβʔώ ΞϦϯάΛ࣮ࢪɻόϯίΫΛத৺ ʹɺ৯ҭΛҙࣝͨ͠ࢠ࿈Ε෋༟૚ ͓Αͼݱ஍λΠਓՈ଒ʹର͠ɺॳ ظϢʔβʔͷ֫ಘٴͼɺݱ஍ͷϑΝ ϯίϛϡχςΟͷߏஙΛ࣮ݱɻ ϢʔβʔώΞϦϯάΛੵۃతʹ ঎඼ʹ൓өͤ͞ɺߋͳΔঢ՚Λɻ 

ILY. inc. DESIGN consulting and creative agency ©ILY. All rights reserved 21 30"%."1
UP
UIF
/&95
45&1 ࠓޙͷϩʔυϚοϓ ࢠڙ޲͚ͷڭҭ େਓ޲͚ͷڭҭ ··͝ͱͷTUγϦʔζൢച
➜৯ࡐ΁ͷڵຯ ๏ਓ޲͚ɿϔϧεέΞݚम
➜݈߁΁ͷཧղ ๏ਓ޲͚ɿ݈߁਍அ
➜݈߁΁ͷҙࣝ ··͝ͱͷOEγϦʔζൢച
➜ௐཧ΁ͷڵຯ ֆຊͷ੍࡞ɾൢച
➜݈߁΁ͷڵຯ OE ਌ࢠͰֶ΂Δྉཧڭࣨ
➜݈߁Λ࡞Δଆ΁ 

ILY. inc. DESIGN consulting and creative agency ©ILY. All rights reserved 22 */5&37*&8
GPS
13&4*%&/5
ݱ஍Ͱࣗಈं෦඼޻৔ΛܦӦ͢Δਿࢁ͞Μ͝෉්΁ͷΠϯλϏϡʔ ˔ਿࢁ͞Μ΁ͷώΞϦϯά͔Β ຖ೥ɺҩྍඅ͕૿͍͑ͯΔɻ อݥྉ͸લ೥౓ͷ࣮੷ʹΑΓࢉग़͞ΕΔɻ ͦͷͨΊɺຖ೥ɺҩྍඅ͕૿͑ͯ͠·͍ͬͯ Δɻ UP#͸ڧ͍χʔζ͋Γ αʔϏεΠϯޙɺॏཁͳʮརӹʯΛ
ର๏ਓ޲͚αʔϏεͰ֫ಘɻ ๏ਓधཁͷՄೳੑ 

ILY. inc. DESIGN consulting and creative agency ©ILY. All rights reserved 23 #64*/&44
4$)&.& ੈք΁ͷͻΖ͕Γ ੈքతͳ՝୊ͱͯ͠޿͕Δɺ౶෼ͷա৒ઁऔ໰୊ʹର͠ɺ
ࢲͨͪͷαʔϏεΛϞσϧέʔεͱͯ͠ɺੈքʹ޿͛·͢ɻ 

*-:
JOD

%&4*(/
DPOTVMUJOH
BOE
DSFBUJWF
BHFODZ
˜*-:
"MM
SJHIUT
SFTFSWFE ࢲͨͪͱҰॹʹ΍Γ·ͤΜ͔ʁ  8F
XBOU
ZPV 

THANK YOU. I LOVE YOU. ily.today | [email protected] ILY. inc. DESIGN consulting and creative agency ©ILY. All rights reserved BUSINESS DESIGNER - CSO / iwai kazuki SCIENTIST-consultant / ohuchi haruka Ph.D ADVISER / Chai sasaki