Slide 10
Slide 10 text
It is important to match the search intent
of the user.
- Content matches the search intent of the user.
- Types of search intent:
Informational Commercial
investigation
Transactional Navigational
Queries typically
include How, What,
Who, Where, Why, etc.
Queries typically
include best, A vs B,
review, comparision
Queries typically
include buy, coupon,
order, purchas, price
Name of a product
e.g. How to set up
Facebook Business
profile?
e.g. Hootsuite vs.
Buffer
e.g. Pricing Hootsuite
Profesional
Facebook