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See GMail "Greenscape Final" from David Sie for original powerpoint file.

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Investor Presentation Greenscape Anthony Carotenuto, Brian Deal, Jamie Ly, David Sie

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Food and Energy Prices

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What if you could save?

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Are you going to keep paying the same high electricity bill?

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NO WAY

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How much could we save you by installing energy efficient lightbulbs?

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5%!!

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How much could we save you by properly insulating your home?

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an extr

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How much could we save you by installing solar windows?

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25% more

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Savings? 5% ? 20%? 45%!! It’s a price IMPLOSION!

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Greenscape We are an environmental consulting firm.

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Present Market Situation ●Environmental Movement ●Rising Energy Costs ●No Clear Market Leader ●Infant Market ●Wide Array of Potential Products and Services ●Homeowners left to find Information on their own

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Initial Target Market ●Concerned about the environment ●Affiliated with Sierra Club and other orgs ●Homeowners ●Different products for different incomes

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Opportunities and Threats ●Rising Prices ●Green: Movement or Fad? ●Weak barriers to entry

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Substitutes and Consumers ●Is going Green so hard? ○ DIY ●Is there a better way to save Green? ○ Frugal living

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Competitive Rivalry ●Mostly individual consultants ●Green Irene ●Landscapers ●Home Inspectors ●The Internet and free information

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Survey Results ●27 of the 33 respondents were between the age of 24 to 35. ●½ of those surveyed own a home ○ 2/3 of those homeowners willing to make investment to make their home energy efficient. ●Homeowners were willing to wait an average of 3 years to recoup their investment. ●½ of were also interested in annual service agreements

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Survey Results Cont’d

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Survey Results Cont’d ●23 out of the 33 respondents said they were most receptive to TV advertising. ○ The remaining 10 interested in internet, radio, and print advertising. ●2/3 of respondents were interested in information regarding solar panels installation. ●½ of respondents were interested in rain- capture basins.

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Conclusions What were their needs…. ● Consultations ● Monetary Saving Projects ● Solely Environmental Projects What was the size of the target market…. 112 MM households • 78 MM home ownership• 9.8 MM in 24-35 age range w home ownership

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Getting the Message Out Product ● Recognizable brand name ● Tiered services provide product variety ● After-completion support services ● Guarantee for initial consultation

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Getting the Message Out Promotion ● Spokesperson ● Public Relations ● Direct Marketing

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Getting the Message Out Price ● Higher profit margins for solely environmental projects ● First level services pricing very competitive

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Getting the Message Out Placement ● Online Scheduling ● Call Center ○ Partnership Presence

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Thanks for listening. Questions?