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While Creating an App Life UX& Lessons Learned

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The Backstory

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Reality Check • One year (part) time investment • No clear end in sight • It was time to re-evaluate

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The Pivot

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Epiphany

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Create a Prototype

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Prototyping • Casts a clear vision for you, your team, users • (in)validates your concept quickly + cheaply • Takes time up-front, saves time later

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Interactive Prototype

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DESIGN, DEVELOP, REFINE (in that order)

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The part that most designers & developers forget...

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Marketing & Promotion

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http://unbounce.com/noob-guide-to-online-marketing-infographic/

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Grow your influence for the future now

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Marketing Resources • Pitch Perfect by Eric Sadun & Steve Sande • Platform by Michael Hyatt • SmartPassiveIncome.com by Pat Flynn

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Launch

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Lessons Learned

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Research your market.

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If you can’t prototype it, your app is too complex.

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Develop quickly.

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Don’t make marketing an afterthought

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Be Visible

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User expectations (& competition) can make or break your app.

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Great teams have a dreamer and a realist. (These can be the same person)

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Make something awesome.

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Thanks @chadQmartin ChadQMartin.com CompletionApp.com