Slide 9
Slide 9 text
“Everything will have moved into the cloud: content,
media, health records, education. Connecting the cloud
with the crowd will become a huge business.
Related to this, access will replace ownership in almost all
forms of media. Future media 'consumers' will simply
have music, films, TV shows, games, etc. in the cloud, paid
'with attention […] Most importantly, many consumers
will not pay for 'content' per se, but for all the added
values around the content, such as curation, packaging,
design, social connections, interfaces, apps, etc. […]“
Gerd Leonhard, Futurist
CONNECTING THE CLOUD WITH THE CROWD
Photo via http://www.mediafuturist.com/about.html
Quote via http://mashable.com/2012/04/04/predictions-digital-future/