Three’s Company A proven model for good development UX Australia 2012 Uday Gajendar, Principal Designer Citrix, Santa Clara CA

PRODUCT MANAGEMENT PRODUCT DESIGN ENGINEERING 3-in-a-box

Yes, it really takes a village... PRODUCT MANAGEMENT PRODUCT DESIGN ENGINEERING Uday Jannie Robin Devs: Joe, Georgy, Dimitry

Problem – Windows 7 on iPad Work & Play from Anywhere

Problem – Windows 7 on iPad Work & Play from Anywhere

Problem – Schedules / Cycles

Problem – Team Collaboration

Our perceptions really matter! Developers Designers Product Managers As seen by Developers As seen by Designers As seen by Product Managers

Our perceptions really matter! Developers Designers Product Managers As seen by Developers As seen by Designers As seen by Product Managers

Teamwork/collaboration It  takes  mutual  respect  and  trust.  Value  each  other’s   expertise  and  professional  judgment.  Designers  are  fair   to  challenge  the  tech  constraints,  and  Devs  are  fair  to   challenge  the  design  rationale. Designers  aren’t  there  to  make  it  “pretty”. They  want  to  create  a  great  product. Ditto  for  Devs!

Project Chameleon

Initial engineering builds (pre 3-in-a-box)

Initial engineering builds (pre 3-in-a-box)

Personas! Umm, how about some

UI concept “kickstarters” (pre 3-in-a-box)

What’s going on here??! Enter the Product Manager!

•  Unproductive conference calls, “advisory role” •  PM & UX wrangling with Engineering •  Engineering do their own experiments and UI •  “Lipstick on a pig” level of discourse •  Trying to get empathy studies support from Engineering Summer of malaise…sigh. Yep, research was involved too!

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Engineering progress…sorta!

Catalyst event: VP sees concepts! of Engineering

PRODUCT MANAGEMENT PRODUCT DESIGN ENGINEERING 3-in-a-box

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So, what really happened?

Sprint 1: Back to the basics Uday, Robin, and Jannie go to Florida Oct 13-15 2011

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Sketch to Code FAST!

Uday & Robin go to Florida Nov 15-16 2011 •  Finalized and polished the design •  Fine-tuned the workflow and user interaction •  Micro-tweaked the visual design Sprint 2: Refining the details

Details make the design!

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The Citrix XenApp 6.5 Mobility Pack looks bad-ass. Put a touch friendly skin on Windows apps. @BrianMadden

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Final Lessons & What’s Next •  Brought together expertise from three distinct specialties •  Ease of communication and free flow of ideas •  Quick path from design to implementation •  Increased emphasis on design, both within Citrix and the industry in general •  Professional design is essential to a product’s success •  Traditional development process takes too long •  Now part of our design brief, etc.

Design Leadership How to influence the Executive team Worked with each group (Design, PM & Dev) to derive their needs and come up with a plan Share what’s broken and how 3-in-a-box can address the issues Define the process: steps and recommended moments for 3-in-a-box Build a case: We had 3-in-a-box moments for quick-fix project which led to create success. Use that as my cost-impact analysis Presented to the exec panel and establish a rollout plan Beta test it: One “beta” team, tweak then full deployment Celebrate success and rollout before beta team project is done

So, what is “3-in-a-box”? PRODUCT MANAGEMENT PRODUCT DESIGN ENGINEERING Partnership Collaboration Cooperation Teamwork Empathy

Questions?!