Evgenia Grinblo
Future Workshops
The Practice
of Empathy
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Talking to people is
important
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Frans De Waal
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Cognitive Empathy
Frans De Waal
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Cognitive Empathy
Adopt the perspective of another; understand their actions & responses
Frans De Waal
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Cognitive Empathy
Adopt the perspective of another; understand their actions & responses
Affective Empathy
Frans De Waal
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Cognitive Empathy
Adopt the perspective of another; understand their actions & responses
Affective Empathy
Share the emotional state of another
Frans De Waal
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Cognitive Empathy
Adopt the perspective of another; understand their actions & responses
Share the emotional state of another
Frans De Waal
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Cognitive Empathy
Adopt the perspective of another; understand their actions & responses
Frans De Waal
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Empathy can be learned.
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“Once you hear these stories, you can’t help
but become an advocate.”
RAPE CRISIS CENTER VOLUNTEER
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Empathy makes us advocates
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What does this have to do
with creativity?
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“Find problems and design responses.
Not answers, not solutions, just responses.”
SIMON COLLISON
http://colly.com/faq
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Response |riˈspäns|
noun
ORIGIN Middle English: from Old French respons or Latin
responsum ‘something offered in return’
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responsum ‘something offered in return’
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Creatives practice empathy.
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Qualitative Research
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Qualitative Research
Smaller sample size
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Qualitative Research
Smaller sample size
In-depth conversations
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Qualitative Research
Smaller sample size
In-depth conversations
Listening
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Qualitative Research
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Qualitative Research = Empathy
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It’s about designing inter-subjectively.
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“The broader one's understanding of the human
experience, the better design we will have.”
STEVE JOBS
Wired Magazine
http://bit.ly/TMdgm3
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Interviewing
Who are these people?
What do they need?
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Usability Testing
Does this work for people?
How can it be improved?
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People are
stupid.
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• Bad at remembering the past
People are
stupid.
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• Bad at remembering the past
• Make up opinions
People are
stupid.
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• Bad at remembering the past
• Make up opinions
• Can’t explain preferences
People are
stupid.
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• Bad at remembering the past
• Make up opinions
• Can’t explain preferences
• Bad at predicting the future
People are
stupid.
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• Bad at remembering the past
• Make up opinions
• Can’t explain preferences
• Bad at predicting the future
• Make irrational decisions
People are
stupid.
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• Bad at remembering the past
• Make up opinions
• Can’t explain preferences
• Bad at predicting the future
• Make irrational decisions
• Give bad advice about design
People are
stupid.
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People aren’t stupid,
your question is.
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What do you think about this?
What should we put here?
Do you like this navigation?
What should we do next?
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The user isn’t the designer.
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Empathy = what people do + why
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It’s not easy to get into someone else’s shoes.
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"As a user I want the HTTP Server to be multi-threaded in
order to get the maximum of ine performance"
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I’m an expert. I know
what people like.
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Empathy guides priorities.
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We don’t have enough
____ for research.
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Get Creative
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Quick and dirty usability test
LEAH BULEY
http://rosenfeldmedia.com/books/ux-team-of-one/
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BELÉN BARROS PENA & BERNARD TYERS
http://www.diymobileusabilitytesting.net/
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Robo-iPad,
Future Workshops HQ
@chilvman >
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AXEL QUAK
https://speakerdeck.com/u/guttertec/p/course-empathy-maps
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AXEL QUAK
https://speakerdeck.com/u/guttertec/p/course-empathy-maps
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BARNABAS NAGY
http://barnabasnagy.net/2011/12/26/big-brother-prototype-wireframe/
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