Likes, Tweets, Pins and More:
The Impact on Media
Bryan Birsic
@birsic
[email protected]
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Likes, Tweets, Pins and More: The Impact on Media Bryan Birsic @birsic
Socially Intelligent
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Likes, Tweets, Pins and More: The Impact on Media Bryan Birsic @birsic
The Great Fragmentation (Continued)
“What if the power of the Internet is that it
unbundles all that came before?”
- Andrew Weissman, USV
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Likes, Tweets, Pins and More: The Impact on Media Bryan Birsic @birsic
Your Audience Now Curates Itself
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Likes, Tweets, Pins and More: The Impact on Media Bryan Birsic @birsic
Content Drives Social, Social Drives Content
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Likes, Tweets, Pins and More: The Impact on Media Bryan Birsic @birsic
25%
50%
75%
100%
Twitter Facebook
Top 1% of Content Drives Majority of Referrals
Occupy The One Percent
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Likes, Tweets, Pins and More: The Impact on Media Bryan Birsic @birsic
Top 1% Articles Differ Widely Across Network
Twitter Facebook
20%
All Social Networks Are Not Created Equal
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Likes, Tweets, Pins and More: The Impact on Media Bryan Birsic @birsic
Audience
Voice
Brand
Content Is King, Again
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Bryan Birsic, President
[email protected]
Thank you.
http://simplereach.com
@simplereach