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MADE EASY Infographics Chris Lema

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The Power of STORY

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Since we were kids! We’ve been telling stories

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You’re Yoda In terms of the story…

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I said it first….she said it louder Nancy Duarte http://www.ted.com/talks/ nancy_duarte_the_secret_structure_of_great_talks.html

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The Power of Infographics

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When you saw this… Remember the Matrix?

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saw her? How many of you

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AN INFOGRAPHIC IS A VISUAL DEPICTION OF DATA, DESIGNED TO TELL A STORY THAT IS MORE LIKELY TO BE READ & REMEMBERED My Definition

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Visuals are processed 60,000x faster than anything else in our brain. 50% of our brain is “wired” for visuals. An infographic is 30x more likely to be read than a text-based article. By the Numbers 60 k 50 30

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How to Assemble A Visual Story

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What point are you trying to make?

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Find the research to back you up!

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Sketch out your concept!

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Where to find The Data

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DataMarket.com NumberOf.net Census.gov /publicdata/

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SOURCE Go to the

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An Example Making the Case for WordPress

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WORDPRESS Everybody is using

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COMPETITION It’s killing the

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PLUGINS There are lots of

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Already Made Thankfully, the case was http://yoast.com/wordpress-stats/

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You don’t need to be a designer Infographic Tools

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Now it’s time for a DEMO

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How to Find Me http://chrislema.com Twitter: @chrislema Facebook: /chrislema LinkedIn: /in/mrchrislema CHRIS LEMA