Ingredients for Mobile Success
DalMob Conclave – September 2012
Slide 2
Slide 2 text
Hi.
Chris Voss John Tornow
@tophervoss @jdtornow
Slide 3
Slide 3 text
Get going
Designing
Building
Shipping
Slide 4
Slide 4 text
Getting Started
Slide 5
Slide 5 text
Choosing a platform is still a
difficult decision.
Slide 6
Slide 6 text
vs.
Technologies you know
Shared platforms
Ubiquitous
Rapid deployment
No install needed
Write once, test everywhere
Mobile Web
Faster
Experiences are usually better
Offline access
Access device hardware
App Stores
Write everywhere, test everywhere
Native
Slide 7
Slide 7 text
Your decision isn’t
set in stone.
Slide 8
Slide 8 text
Choose a platform.
Launch.
Iterate.
Slide 9
Slide 9 text
Designing the Experience
Slide 10
Slide 10 text
No content
Slide 11
Slide 11 text
Think mobily.
Slide 12
Slide 12 text
Think mobily mobilier.
Slide 13
Slide 13 text
Think mobily mobilier mobile.
Slide 14
Slide 14 text
Where will they be
using your app?
Slide 15
Slide 15 text
Don’t just mirror
an existing website.
Slide 16
Slide 16 text
Is this critical information the
user needs right now?
Slide 17
Slide 17 text
Focus on the primary tasks
Slide 18
Slide 18 text
No content
Slide 19
Slide 19 text
Make it obvious how to
accomplish the tasks
Slide 20
Slide 20 text
Make it obvious what the user should do next
Slide 21
Slide 21 text
Make it obvious what the user should do next
Slide 22
Slide 22 text
Make accomplishing a task fun
Slide 23
Slide 23 text
Sweet! It looks just like the “Find My Friends” book I had
growing up!
Slide 24
Slide 24 text
Developing for the
Mobile Web
Slide 25
Slide 25 text
The “Modern” mobile Web is
really complicated.
Slide 26
Slide 26 text
About 90% of “modern” mobile web is WebKit
6%
2%
89%
3%
Opera WebKit IEMobile Other Source: http://gs.statcounter.com
Slide 27
Slide 27 text
It’s ok to assume WebKit.
But don’t count on it.
Slide 28
Slide 28 text
50% of mobile users abandon
a page if it doesn’t load in
10 seconds or less.
Slide 29
Slide 29 text
Web page performance
is crucial.
Slide 30
Slide 30 text
Don’t try to emulate native
too much. Use the Web for
what it is.
Use “retina” grade graphics
sparingly, and only for those
that need them.
Slide 41
Slide 41 text
Getting a native app off the
ground quickly
Slide 42
Slide 42 text
CocoaPods is the best way to manage
library dependencies
in Objective-C projects.
Slide 43
Slide 43 text
An example Podfile:
platform :ios, '5.0'
pod 'AFNetworking', '>= 0.5.1'
pod 'NSString-LOLSpeak'
pod 'iCarousel', :head
target :test, :exclusive => true do
pod 'GHUnit'
end
Slide 44
Slide 44 text
Networking for iOS and OSX
http://afnetworking.com
pod search AFNetworking
Slide 45
Slide 45 text
Networking/Object mapping for iOS and Mac
http://restkit.org
pod search RestKit
Slide 46
Slide 46 text
ZUUIRevealController
pod search ZUUI
Slide 47
Slide 47 text
Facebook SDK
http://developers.facebook.com
pod search Facebook