ELEMENTS OF
MULTIMEDIA
STORYTELLING
Bjarke Myrthu, Storyplanet.com
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THE 5 ELEMENTS
STRUCTURE: LINEAR OR NON-LINEAR?
ASSETS: PHOTO, VIDEO, AUDIO, TEXT, GRAPHICS
DESIGN: VISUAL IDENTITY, LAYOUT
TECHNOLOGY: HOW DO I BUILD IT?
BUSINESS: HOW DO I FUND IT AND GET AN AUDIENCE?
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STRUCTURE
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Linear:
Side branches: Multiple directions:
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LINEAR
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SIDE BRANCHES
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MULTIPLE DIRECTIONS
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MULTIPLE DIRECTIONS
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ASSETS
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PHOTOS
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OBSERVATIONS:
THE POWER OF THE DECISIVE MOMENT
MAKES YOUR IMAGINATION FILL IN THE BLANKS
CAN ILLUSTRATE SYMBOLIC ELEMENTS
CAN CREATE BALANCE AND CALMNESS
DON’T NEED TRANSLATION
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VIDEO
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OBSERVATIONS:
GOOD FOR DOCUMENTING FACTS
GREAT FOR SHOWING REACTIONS AND EMOTIONS
CAN TAKE AWAY THE IMAGINATION
CAN ALSO WORK AS AN OVERALL DESIGN ELEMENT
TAKES A LOT OF RESOURCES TO PRODUCE
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AUDIO
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RECOGNIZE THIS?
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WHAT ABOUT THIS?
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OBSERVATIONS:
GREAT FOR SETTING THE MOOD
CREATES RYTHM AND ACTS AS A MOTOR
GOOD FOR FILLING IN VISUAL GAPS
TIES SEGMENTS OF A STORY TOGETHER (SPEAKS)
CAN WORK IN THE BACKGROUND
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TEXT
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OBSERVATIONS:
GREAT FOR FACTUAL INFORMATION
GREAT FOR IN DEPT EXPLANATIONS
CAN BE USED AS A VISUAL BREAKER
TAKES LITTLE RESOURCE TO PRODUCE
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GRAPHICS
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OBSERVATIONS:
CAN PROVIDE OVERVIEW OF INFORMATION
CAN ADD ANOTHER LAYER TO VISUALS
CAN BE USED AS AN INTERFACE
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DESIGN
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STORY DESIGN:
EXPOSES THE DNA OF THE STORY
CREATES COHERENCE THROUGHOUT THE STORY
HELPS THE USER GET TO THE RIGHT CONTENT
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TECHNLOGY
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LINEAR STORIES ARE MUCH
EASIER THAN NON-LINEAR,
BUT THE NON-LINEAR ARE
OFTEN MORE REWARDING
THE DILEMMA
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-GET GOOD AT VIDEO EDITING
-GET GOOD AT SOUND RECORDING AND EDITING
-USE VIMEO OR YOUTUBE AS STARTING POINT
LINEAR
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-LEARN SOME WEBSITE DESIGN PRINCIPLES
-START MAKING PROTOTYPES IN KEYNOTE
-GET A PROGRAMMER INVOLVED
-WAIT FOR STORYPLANET TO LAUNCH
NON-LINEAR
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BUSINESS
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IT IS ALMOST IMPOSSIBLE TO
MAKE A LIVING OF CONTENT
ALONE. BUT SOMETIMES 1.000
DEDICATED FANS IS ENOUGH.
THE DILEMMA
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-THINK OF WAYS TO BUILD AN AUDIENCE
-THINK OF DERIVATIVE SOURCES OF INCOME
-EXPLORE GRANTS
-DO IT AS A HOBBY
-KEEP YOUR EXPENSES LOW
-NEW WAYS OF FUNDRAISING ONLINE
NON-LINEAR