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BJARKE: A NEW MEDIA EXPERIENCE

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FACT BASED STORIES Timing: Right time at the right place Accessibility: Online, PDA, phone, RSS etc.. Quantity: As much information as possible

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COMMODITY = EVERYONE CAN CREATE = RED OCEAN

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EXPERIENCE BASED STORIES Reflective: Creates perspective and gives background Personal: Contains voice and mission a storyteller Quality: Content carefully produced and edited

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“Mainstream media say they can’t make money on content because of the internet culture....Well, we are making plenty of money on both online and print. So maybe it is just because they don’t have a good enough product” Tyler Brule, founder of Monocle Magazine

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RARITY = FEW CAN CREATE = BLUE OCEAN

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MUSIC: THE VINYL EXPERIENCE

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STORYPLANET: THE ENGINE BEHIND