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DESIGNING A BRAND HOW DETAILS MAKE THE DIFFERENCE

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1. THE STORY OF UGMONK 2. THINGS I’VE LEARNED 3. Q & A

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THE STORY 2007 • Started designing tshirts in college for competitions sites • Idea to start my own line of shirts 2008 • Graduated college, married my highschool sweetheart, and moved to Vermont • Launched Ugmonk as a creative outlet • Had 200 shirts printed (4 different designs)

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2008 • Sold the first 200 shirts in a few months and put all of the money back into the business • Continued building the brand and released new shirts all while working full-time at an agency • My wife and I shipped orders on nights and weekends • Released “And Then I Woke Up” which has become our all time best seller

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2009 • Expanded product line • Continued to expand globally. We’ve now shipped to over 58 countries. • 1st Anniversary Limited Edition Tees • Ugmonk Gives Back charity drives to help feed orphans

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2010 • Decided to make the jump and quit my day job • Hired my mom to handle fulfillment and shipping • Moved back to PA • Turned my parents basement into the Ugmonk warehouse • Expanded product line beyond just tshirts

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2011 • Introduced the Premium Line • Released the “Mountains” tee which sold out in 24hrs. • Did shows in Brooklyn, Philly, and San Francisco • 2011 Charity Drive - donated over 5000 meals

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KEY TAKEAWAYS 6

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1

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2 NEVER SETTLE

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3 CREATE AN EXPERIENCE

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4 DON’T WORRY ABOUT TRENDS

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5 GO WITH YOUR GUT

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6 BE REMARKABLE

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Q & A