info@want3d.fi Want3d.fi Peltokatu 31, 33100 Tampere 12/05/2012 Lean Startup - Introduction ● Content ● Background ● Basic concepts ● How to apply it ● Discussion Lean Startup Tampere 15.5.2012 @ Protomo, New Factory

info@want3d.fi Want3d.fi Peltokatu 31, 33100 Tampere 12/05/2012 Lean Startup - Introduction ● Concept of The Lean Startup by Eric Ries ● Japanese style effective car production. That’s where the term Lean derives from ● Modelled around the already established disciplines of ● customer development and ● agile software development, and ● claims to be a scientific method for creating innovative products

info@want3d.fi Want3d.fi Peltokatu 31, 33100 Tampere 12/05/2012 Cheaper, faster, better

info@want3d.fi Want3d.fi Peltokatu 31, 33100 Tampere 12/05/2012 So what makes Lean lean? ● More focus on the experience being designed, with less focus on deliverables -> Reduces cycle time. ● Questioning and testing assumptions -> Reduces uncertainty by focusing on the problem, not the solution. ● Evidence-based decision making -> More facts, less intuition. ● A collaborative approach to designing products -> Reduces friction and empowers the client. ● Better outcomes as a result of regular iteration -> Less waste and a more successful product.

info@want3d.fi Want3d.fi Peltokatu 31, 33100 Tampere 12/05/2012 OK, so how do I apply it? 1) Learn about your customers 2) Build something to show them (MVP) 3) Measure the response 4) Rinse and repeat

info@want3d.fi Want3d.fi Peltokatu 31, 33100 Tampere 12/05/2012 Learn about your customers ● Only by validating your assumptions can you increase your chances of success. ● Lean – customer development – is a method to help you find ‘product-market fit’ ● Interviews with prospective customers, surveys, email sign-up forms, demos....

info@want3d.fi Want3d.fi Peltokatu 31, 33100 Tampere 12/05/2012 Build something to show them ● Create your ‘minimum viable product’ (or MVP in Lean Startup jargon) ● the first version of your product that will enable you to learn the most ● Regular testing with users ● Iterate and improve as you go ● be careful that you don’t create something that is really minimal (needs to be appealing)

info@want3d.fi Want3d.fi Peltokatu 31, 33100 Tampere 12/05/2012 Measure the response ● Vanity metrics vs real metrics. ● Focus on metrics that really matter: ● sign-up conversions, ● payments, ● referrals, ● returning visits Vanity metrics make you feel good, but they don't offer clear guidance for what to do

info@want3d.fi Want3d.fi Peltokatu 31, 33100 Tampere 12/05/2012 Rinse and repeat ● Keep learning, building and measuring. ● It’s this feedback loop that ensures you get to where you want to be

info@want3d.fi Want3d.fi Peltokatu 31, 33100 Tampere 12/05/2012 When Lean doesn’t work well ● When you’re already fixed on a solution. ● Sticking too rigidly to the process (and not adapting it to your circumstances). ● Where there are invisible stakeholders. ● Where there’s a lack of communication between product, design and development. ● When there’s too many egos and lots of company politics.

info@want3d.fi Want3d.fi Peltokatu 31, 33100 Tampere 12/05/2012 Summary ● Learn often, fail fast and get out of the building! ● Fake it before you make it. ● Start small then scale up (Nail it, then scale it). ● Keep iterating. ● Don’t lose sight of the vision. ● MVP: minimum awesome not awful. ● The web is your lab, keep testing and measuring.

info@want3d.fi Want3d.fi Peltokatu 31, 33100 Tampere 12/05/2012 Questions and discussion ● Jarkko Moilanen ● 'Young' entrepreneur ● CTO in Want3D Ltd ● Serial Community enabler ● Open Source evangelist ● PhD Candidate