Tweet
Tweet

Slide 1

Slide 1 text

This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions prove incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking statements, including: any projections of earnings, revenues, or other financial items; any statements regarding strategies or plans of management for future operations; any statements concerning new, planned, or upgraded services or developments; statements about current or future economic conditions; and any statements of belief. The risks and uncertainties referred to above include - but are not limited to - risks associated with our new business model; our past operating losses; possible fluctuations in our operating results and rate of growth; interruptions or delays in our Web hosting; breach of our security measures; the immature market in which we operate; our relatively limited operating history; our ability to expand, retain, and motivate our employees and manage our growth; risks associated with new releases of our service; and risks associated with selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. are included in our registration statement (on Form S-1) and in other filings with the Securities and Exchange Commission. These documents are available on the SEC Filings section of this Web site. Salesforce.com, Inc. and its subsidiaries assume no obligation and do not intend to update these forward-looking statements. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Copyright, 2012 Do.com, Inc.

Slide 2

Slide 2 text

Building Awesome Products Design-minded development at Do.com

Slide 3

Slide 3 text

thanithani Thani Suchoknand Product Designer Austin Bales Product Designer arbales bsbox bingjyang Bing Yang Director of Product

Slide 4

Slide 4 text

About Do

Slide 5

Slide 5 text

“ ” Social Productivity Everywhere

Slide 6

Slide 6 text

No content

Slide 7

Slide 7 text

“ ” Do Work Together

Slide 8

Slide 8 text

User Experience is #1 Engineering + Design = Like Design is a process/conversation. We work together. Everyone commits. HOW WE DO Core Values

Slide 9

Slide 9 text

“ ” Business users are just consumers at work.

Slide 10

Slide 10 text

“Simple Done Well.” Consistency & Familiarity Freedom

Slide 11

Slide 11 text

“ ” It’s not done till it’s easy.

Slide 12

Slide 12 text

Products = Design Users Dev

Slide 13

Slide 13 text

↘ You’re out of the picture. ↑ Pixel monkeys. ↓ Grafflers. ↑ Bikeshed painters. ↑ Document writers. Waterfalls are dangerous. EXECS PRODUCT MANAGERS UX DESIGNERS DESIGN MANAGERS VISUAL DESIGNERS PRODUCT MANAGERS ENGINEERING MANAGERS DEVELOPE → → → → → → →

Slide 14

Slide 14 text

PRODUCT DESIGNERS ↑ ↓ DEVELOPERS ← → MARKETING GUYS ↑ ↓ BUSINESS GUYS ← → COMMUNITY MANAGERS

Slide 15

Slide 15 text

↑ ↓ ↑ ↓ DEVELOPERS PRODUCT DESIGNERS BUSINESS GUYS ← → MARKETING GUYS ← → COMMUNITY MANAGERS

Slide 16

Slide 16 text

Work with agility. Daily standups Team decision-making Decisions made everyday Iterating & Delivering in slices

Slide 17

Slide 17 text

ANDROID Establish Feature Teams Designer + + Developers Adviser Organizers Feature teams create ownership and help focus the awesome collaboration. They meet regularly and work closely.

Slide 18

Slide 18 text

iOS Establish Feature Teams Feature teams create ownership and help focus the awesome collaboration. They meet regularly and work closely. Designers + + Developer Organizers

Slide 19

Slide 19 text

CONTACTS Establish Feature Teams Feature teams create ownership and help focus the awesome collaboration. They meet regularly and work closely. Designer + + Developers Organizers

Slide 20

Slide 20 text

Iteration Do for iOS

Slide 21

Slide 21 text

PODRACER (1.0) Do’s Mobile Buddy

Slide 22

Slide 22 text

Atypical “Springlist” No Group Support

Slide 23

Slide 23 text

Unpolished Presentation Unclear Hierarchy

Slide 24

Slide 24 text

Performance No Groups Support Atypical UI

Slide 25

Slide 25 text

TAUNTAUN (2.0) A totally new app. Don’t be afraid to set the old aside.

Slide 26

Slide 26 text

Straightforward Actionable Layout Breakout Conversation Consistent Visual Design

Slide 27

Slide 27 text

Easy Publishing Easy Invites Conversation Focused

Slide 28

Slide 28 text

Iterate Sometimes you need to actually try it, especially with touch.

Slide 29

Slide 29 text

“Podracer”

Slide 30

Slide 30 text

No content

Slide 31

Slide 31 text

No content

Slide 32

Slide 32 text

No content

Slide 33

Slide 33 text

No content

Slide 34

Slide 34 text

Consistent UI Supports Groups Extremely Fast Improved Collaboration & Conversation

Slide 35

Slide 35 text

Follow best practices. Performant by default. Use provided UI to start with. Use it yourself.

Slide 36

Slide 36 text

Release builds to everyone, every dayish.

Slide 37

Slide 37 text

Exploration Contacts & Deals

Slide 38

Slide 38 text

No content

Slide 39

Slide 39 text

How Do we distinguish ourselves? Simple, collaborative, actionable.

Slide 40

Slide 40 text

How do we know what to build?

Slide 41

Slide 41 text

PARTICIPATION COMPETITIVE ANALYSIS LEVERAGE EXPERTISE

Slide 42

Slide 42 text

Individual Exploration (Sketches, Stories, etc) Share Ideas (Lots of stickies, Low-Fi) Group Ideas Sort & Categorize PRODUCT DESIGN Discovery Process

Slide 43

Slide 43 text

No content

Slide 44

Slide 44 text

No content

Slide 45

Slide 45 text

No content

Slide 46

Slide 46 text

No content

Slide 47

Slide 47 text

No content

Slide 48

Slide 48 text

No content

Slide 49

Slide 49 text

No content

Slide 50

Slide 50 text

Explore many varying directions. Filter based on your core goals. Build for simplicity and flexibility.

Slide 51

Slide 51 text

In Summary

Slide 52

Slide 52 text

Learn from customers. Through testing and interviews, you typically discover something new.

Slide 53

Slide 53 text

1. Do Work Together 2. Learn by building & using. Iterate. 3. Design matters.

Slide 54

Slide 54 text

do.com

Slide 55

Slide 55 text

THE PANEL Austin Bales, Product Designer @arbales Thani Suchoknand, Product Designer @thanithani Bing Yang, Director of Product @bsbox [email protected]