Overview
• Intro
• Brand Ingredients
• Be an Expert
• Online Reputation
• Creating your Brand
• Claiming the Web
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This is a Product
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This is a Logo
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This is a Brand
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Interactions + Feelings = Brands
“A brand is a person’s gut feeling about a
product, service or organization.”
- Marty Neumeier
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People have Brands
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Personal Brands
Personal Brands allow
individuals to differentiate
themselves by consistently
articulating and leveraging
their unique value proposition
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Personal Brands
Send a clear message
what your brand is or
someone else will do
that for you.
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What’s your brand?
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Discover your brand based on your
passion and goals
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Brand Discovery
• Compensate your Passion
– Key to success is to find your passion
– Dedicate time to learning your passion
– Can it be incorporated in your career?
• What is your Niche?
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What’s Your Niche
• Could You Write A Blog About It?
• Identify your niche:
– Expertise, education, experience, & interests
– Research others in your subject area
– Not Too Narrow, Not Too Broad
– Jump In
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Perception > Reality
Perception is greater than
reality
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Act As If…
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Make yourself the Expert
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Visibility Creates Opportunity
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How to be the Expert
• Keep Up To Date
– Blogs & News
• Google [Your Industry + Blogs]
– Online Education
• Lynda.com
– Social Communities
• TechHui.com
– Conferences & Events
• Meetup.com Pacific New Media
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How to be the Expert
• Share Your Wisdom
– Blogs
– Share in the Social Media
• Squidoo.com
• Answers.Yahoo.com
• Submit videos to YouTube
– Speaking Up
– Volunteering/Consulting
• Ether.com
– Be a Mentor / Have a mentor
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Online Reputation
• What Does The Web Say About You?
Online Reputation
• What Does The Social Web Say About You?
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You Are Accountable
• 8% of Companies have FIRED employees for
misuse of social media.
• Know your companies social media policy
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Use Common Sense
• Don't post inappropriate pictures or images
• Don't complain about your job, supervisors, or
co-workers in a public forum
• Don't post inappropriate "statuses"
• Be particular about your "friends" and
associations
• Check your privacy and security settings and
know their rules
Your Online “Image”
• How often do you tweet?
– Too Much… not good
– Too Little… no voice
• Your Network Size is Visible
– RSS Subscribers
– LinkedIn Connections/Recommendations
– Twitter Mentions
– Facebook Friends
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LinkedIn Best Practices
• LinkedIn Connections
– “Connect” with people you meet
• Counter Facebook Requests with LinkedIn
connection invites.
• Volunteer (genuine) endorsements, some will
be immediately reciprocated
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Creating your brand
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Personal Branding Toolkit
• Business Cards
• Online Resume
– Website/Social Network Profile/LinkedIn
• Online Portfolio
– FigDig.com or Carbonmade.com
• Video Resume
• Website
• Email Address
– Firstname.Lastname@Gmail.com
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Brand Best Practices
• Consider a Logo
– 48HoursLogo.com
• Have a Business Card
– http://OvernightPrints.com
• Personalized Domain
– http://GoDaddy.com
• Launch a Website
– http://WordPress.com
• Personalized Email
– Google Apps
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Claiming the Web
How you can control your
online brand