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Brand “You”

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Overview • Intro • Brand Ingredients • Be an Expert • Online Reputation • Creating your Brand • Claiming the Web

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This is a Product

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This is a Logo

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This is a Brand

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Interactions + Feelings = Brands “A brand is a person’s gut feeling about a product, service or organization.” - Marty Neumeier

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People have Brands

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Personal Brands Personal Brands allow individuals to differentiate themselves by consistently articulating and leveraging their unique value proposition

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Personal Brands Send a clear message what your brand is or someone else will do that for you.

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What’s your brand?

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Discover your brand based on your passion and goals

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Brand Discovery • Compensate your Passion – Key to success is to find your passion – Dedicate time to learning your passion – Can it be incorporated in your career? • What is your Niche?

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What’s Your Niche • Could You Write A Blog About It? • Identify your niche: – Expertise, education, experience, & interests – Research others in your subject area – Not Too Narrow, Not Too Broad – Jump In

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Perception > Reality Perception is greater than reality

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Act As If…

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Make yourself the Expert

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Visibility Creates Opportunity

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How to be the Expert • Keep Up To Date – Blogs & News • Google [Your Industry + Blogs] – Online Education • Lynda.com – Social Communities • TechHui.com – Conferences & Events • Meetup.com Pacific New Media

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How to be the Expert • Share Your Wisdom – Blogs – Share in the Social Media • Squidoo.com • Answers.Yahoo.com • Submit videos to YouTube – Speaking Up – Volunteering/Consulting • Ether.com – Be a Mentor / Have a mentor

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Online Reputation • What Does The Web Say About You?

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Online Reputation • Monitoring Tools – http://www.google.com/alerts/ – http://www.trackur.com/ (PAID)

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Online Reputation • What Does The Social Web Say About You?

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You Are Accountable • 8% of Companies have FIRED employees for misuse of social media. • Know your companies social media policy

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Use Common Sense • Don't post inappropriate pictures or images • Don't complain about your job, supervisors, or co-workers in a public forum • Don't post inappropriate "statuses" • Be particular about your "friends" and associations • Check your privacy and security settings and know their rules

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Facebook Privacy • Account > Privacy Settings • http://www.facebook.com/help/?topic=privacyupdate

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Use Common Sense

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Your Online “Image” • How often do you tweet? – Too Much… not good – Too Little… no voice • Your Network Size is Visible – RSS Subscribers – LinkedIn Connections/Recommendations – Twitter Mentions – Facebook Friends

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LinkedIn Best Practices • LinkedIn Connections – “Connect” with people you meet • Counter Facebook Requests with LinkedIn connection invites. • Volunteer (genuine) endorsements, some will be immediately reciprocated

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Creating your brand

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Personal Branding Toolkit • Business Cards • Online Resume – Website/Social Network Profile/LinkedIn • Online Portfolio – FigDig.com or Carbonmade.com • Video Resume • Website • Email Address – [email protected]

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Brand Best Practices • Consider a Logo – 48HoursLogo.com • Have a Business Card – http://OvernightPrints.com • Personalized Domain – http://GoDaddy.com • Launch a Website – http://WordPress.com • Personalized Email – Google Apps

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Claiming the Web How you can control your online brand

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Claiming the Web • YourName.com • Facebook.com/YourName • LinkedIn.com/in/YourName • Twitter.com/YourName • YourName.WordPress.com • Google.com/profiles/YourName • YouTube.com/YourName • Foursquare.com/user/YourName • Flickr.com/people/YourName http://knowem.com/

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