Eewei Chen / @ultraman / [email protected] / HaaYaa.com Startup Design Challenge Create a innovative business in less than 48 hours Day 1

Eewei Chen / @ultraman / [email protected] / HaaYaa.com • Work as a team • Define user behaviours and needs • Write and validate assumptions • Prioritise ideas • Assign business value to ideas • Outline a business model • Create a prototype • Sum up your value proposition • Pitch your business effectively Learn these lessons you will

Eewei Chen / @ultraman / [email protected] / HaaYaa.com 11:00 Intro 11:15 Why Lean Startup? 11:30 Ice Breaker 11:45 The Challenge 12:00 Form teams 12:15 Early assumptions 13:00 Lunch / “Get out of the building” 14:00 Dean’s Welcome 14:30 Lightweight persona 15:15 Empathy map 15:45 Value Map 16:15 Checkpoint presentations 16:45 Day 1 wrap up, questions, tomorrow’s agenda 17:00 End Day 1

Eewei Chen / @ultraman / [email protected] / HaaYaa.com Design is my life 15

Eewei Chen / @ultraman / [email protected] / HaaYaa.com I love connecting stuff together ANYTIME SKY+ SKY GO EPG MOBILE WEB

Eewei Chen / @ultraman / [email protected] / HaaYaa.com I can predict the future customer customer customer customer customer customer customer Stakeholder Stakeholder Stakeholder Stakeholder Stakeholder Stakeholder Stakeholder Stakeholder Trends Trends Trends Trends Trends Trends Trends Trends Trends Trends Trends Trends customer

Eewei Chen / @ultraman / [email protected] / HaaYaa.com = Lean Startup The Lean Startup uses validated learning, scientific experimentation, and iterative releases to deliver products and services that accurately meet customer needs with the minimum of initial funding.

Eewei Chen / @ultraman / [email protected] / HaaYaa.com Fenyman & scientific evidence Why Lean Startup? 15 http:/ /www.youtube.com/watch?v=b240PGCMwV0

Eewei Chen / @ultraman / [email protected] / HaaYaa.com no longer exist no one can live without know what customers want to survive Progress

Eewei Chen / @ultraman / [email protected] / HaaYaa.com Minimum Viable Product Business purpose and needs Hopes, Fears, RAIDs (incl. Competitors) User behaviours and needs Value map Prioritise Build team Business model Elevator pitch Interactions and journeys Validate Bunch of activities Create your experiment Validate big assumptions *iUX Strategy

Eewei Chen / @ultraman / [email protected] / HaaYaa.com “The best way to predict the future is to create it.” - Peter Drucker Validated learning Fenyman was so close! • Guess • Consequences • Experiment Fail Fast

Eewei Chen / @ultraman / [email protected] / HaaYaa.com Impact 1903 Wright brothers first flight 1886 Ford Model T first car 1937 302 first phone 1943 Biro first non drip pen 1975 Xerox star First GUI 1957 Helvetica First Global font 1996 Motorola Startac first mobile phone 2007 iPhone First ‘Smart’ phone

Eewei Chen / @ultraman / [email protected] / HaaYaa.com Why Lean Startup? • Progress to... • MVP to... • Validated learning to... • Impact

Eewei Chen / @ultraman / [email protected] / HaaYaa.com What is progress? Manufacturing = Production of high quality goods Agile = Working software Lean Startup = Validated learning Lean UX = Outcomes & Impact

Eewei Chen / @ultraman / [email protected] / HaaYaa.com Shared understanding?

Eewei Chen / @ultraman / [email protected] / HaaYaa.com Sticky whispers Ice Breaker e.g. “The only way is up” 10

Eewei Chen / @ultraman / [email protected] / HaaYaa.com Today’s consumers watch TV on demand whenever and where ever they want on their smart phones, laptops and tablets. There’s a lot of choice but it’s hard finding interesting content. The problem

Eewei Chen / @ultraman / [email protected] / HaaYaa.com Point & Know Crowd sourcing DIY Health Mobile advertising Second screen Sentiment analysis Gamification Geo-Location Mobile payments Social media Trends & Opportunities •trendwatching.com/trends/ •google

Eewei Chen / @ultraman / [email protected] / HaaYaa.com I try doing some research on IMDB and You Tube but it takes so long and I am always out. I want to be surprised by a good movie I have never seen before. I love action movies, but I may be in the mood for a romantic comedy depending on who I am with No Time, too hard Not in the Mood Too predictable Frustrating that I canʼt socialise with friends and watch tv at the same time. Not social Jeff has problems!

Eewei Chen / @ultraman / [email protected] / HaaYaa.com Design a mobile app to help Jeff find interesting things to watch on TV The Challenge

Eewei Chen / @ultraman / [email protected] / HaaYaa.com Form teams Name: Interesting hobby?: I am good at: Skills: post under a group number 15

Eewei Chen / @ultraman / [email protected] / HaaYaa.com Solve 1 main problem for Jeff Tip

Eewei Chen / @ultraman / [email protected] / HaaYaa.com web mobile tv cinema commute nature home shopping holiday work play exercise family friends dining sport hobbies school sleep Sweet spot

Eewei Chen / @ultraman / [email protected] / HaaYaa.com Small screen Limited input capability Performance Battery-life Voice activation Location-aware Touch Gestures Be mobile aware

Eewei Chen / @ultraman / [email protected] / HaaYaa.com What is an assumption? • Guess • Consequences • Experiment • Ass u me • -> Output -> Outcome -> Impact • MVP 1/45

Eewei Chen / @ultraman / [email protected] / HaaYaa.com Declare early assumptions Business Assumptions • We’ll acquire customers by... • We’ll make money by... • Our competitors are... • Our differentiator is... • Our biggest risks are... • How do we expect to solve it? User assumptions • What assumptions about Jeff do you have? • Which assumptions, if proven false will cause you to FAIL? Test those first! Business User 40/45

Eewei Chen / @ultraman / [email protected] / HaaYaa.com Get out of the building over lunch • Early validation • Extra insight • Focus, evolve, remove • Easy & Fast https:/ /www.youtube.com/watch?v=szr0ezLyQHY

Eewei Chen / @ultraman / [email protected] / HaaYaa.com Lunch and assumptions! 60

Eewei Chen / @ultraman / [email protected] / HaaYaa.com Measuring Output, Outcome, Impact Output - EASY Software we build. The materials we produce. Outcome - NOT TOO HARD The immediate change due to delivering output. Impact - VERY HARD The larger change we see over time

Eewei Chen / @ultraman / [email protected] / HaaYaa.com Output, Outcome, Impact Output A new sign in page Outcome Users sign in at a higher success rate Impact larger basket value per purchase

Eewei Chen / @ultraman / [email protected] / HaaYaa.com Write test assumptions We believe by Output, we will Outcome* leading to Impact We believe by letting users sign in with their Facebook ID, we will improve sign in success rate leading to larger basket value per purchase Problem: No Time, too hard 40/45 * Qualitative and or Quantatative

Eewei Chen / @ultraman / [email protected] / HaaYaa.com Risk access assumptions KNOWN HIGH RISK LOW RISK UNKNOWN We believe by letting users sign in with their Facebook ID, we will improve sign in success rate leading to larger basket value per purchase 30

Eewei Chen / @ultraman / [email protected] / HaaYaa.com Validate top 3 high risk, most unknown assumptions Tip

Eewei Chen / @ultraman / [email protected] / HaaYaa.com Lightweight personas 20 pretty pic Statistical data Unique insight Specific needs validate assumptions?

Eewei Chen / @ultraman / [email protected] / HaaYaa.com Empathy map Why can’t I use my Facebook profile and get recommendations for movies? I want to sign in with my Facebook ID and get movie recommendations Wow I got some really good recommendations based on my Facebook profile! Facebook page showing shared movies from other app users Larger basket purchase as more relevant and attractive content Facebook owns customer information Facebook ID to simplify the sign up process I update my Facebook and status every day Outputs 30

Eewei Chen / @ultraman / [email protected] / HaaYaa.com OUTPUT OUTPUT OUTPUT Difficulty of Implementation Impact Quick wins Differentiator Building blocks Bin it Empathy map to get features! 30 Facebook ID to simplify the sign up process

Eewei Chen / @ultraman / [email protected] / HaaYaa.com Value of assumptions EASY HIGH VALUE LOW VALUE DIFFICULT Facebook ID to simplify the sign up process 30 Quick Differentiator Building blocks Bin it

Eewei Chen / @ultraman / [email protected] / HaaYaa.com Checkpoint presentations 30

Eewei Chen / @ultraman / [email protected] / HaaYaa.com Wrap up and Questions? 15 ?