Eewei Chen / @ultraman / me@eewei.com / HaaYaa.com Startup Design Challenge Create a innovative business in less than 48 hours Day 2

Eewei Chen / @ultraman / me@eewei.com / HaaYaa.com • Work as a team • Define user behaviours and needs • Write and validate assumptions • Prioritise ideas • Assign business value to ideas • Outline a business model • Create a prototype • Sum up your value proposition • Pitch your business effectively Learn these lessons you will

Eewei Chen / @ultraman / me@eewei.com / HaaYaa.com 09:00 Ice Breaker 09:15 6 Up 10:00 Paper prototype 11:00 Business model 12:00 Lunch / “Get out of the building” 13:00 Elevator Pitch 13:30 Press Release 14:00 How to pitch to an investor 14:15 Presentation Prep 15:15 Final Presentations 15:45 Day 2 wrap up, questions 16:00 End Day 2

Eewei Chen / @ultraman / me@eewei.com / HaaYaa.com Post-it pitch Ice Breaker 10

Eewei Chen / @ultraman / me@eewei.com / HaaYaa.com 6 UP 30 Assumption Assumption Assumption Assumption Assumption Facebook ID will simplify the sign up process Pick top 3 to prove that will differentiate

Eewei Chen / @ultraman / me@eewei.com / HaaYaa.com Paper Prototype Sketch key screens & interactions Monetise Start Consume Find Learn Belong 60 Facebook ID will simplify the sign up process Spine: End to End Customer Journey

Eewei Chen / @ultraman / me@eewei.com / HaaYaa.com The rationale of how an organisation creates, delivers and captures value. What is a business model?

Eewei Chen / @ultraman / me@eewei.com / HaaYaa.com Business Model Canvas Guess Guess Guess Guess Guess Guess Guess Guess Guess

Eewei Chen / @ultraman / me@eewei.com / HaaYaa.com Business Model Canvas Improve accuracy of recommendatio ns Personal advisor Jeff the lazy movie fan: Wants recommendatio ns to come to him automatically Mobile Advertising Algorithm (+$) SEM and SEO Marketing Movie content provider (NowTV) SEM keyword purchasing (-$) Facebook ID will simplify the sign up process 60

Eewei Chen / @ultraman / me@eewei.com / HaaYaa.com For people who need information on the move, the Apple iPhone is a SmartPhone that lets you access your email and internet , unlike the Palm Treo , the Apple iPhone removes the fixed keyboard to give you 40% more room to email and browse the internet “Reinventing the phone” + Tag line Reward users for spotting mistakes in films before they are released 10 Elevator Pitch

Eewei Chen / @ultraman / me@eewei.com / HaaYaa.com The inflection point 10x Every once in a while there is a “10X potential”, something is done that cannot be done before, or something can be 10X better, faster, or cheaper than it would have been done before.

Eewei Chen / @ultraman / me@eewei.com / HaaYaa.com The inflection point 15 10X Improvement in some aspect of the offer Salesforce.com SaaS, 10X reduction in installation and operating costs Skype P2P IP telephony, 10X reduction in long distance charges Wikipedia Open source collaboration, 10X increase in speed and a 100X reduction in cost for encyclopedia development and maintenance Dropbox 10X improvement in ease of use and safety for multiple device sync. YouTube Cell phone tech gave a 10X improvement in mobile videos consumption, YouTube, 10X improvement, ease of sharing those videos.

Eewei Chen / @ultraman / me@eewei.com / HaaYaa.com Concise Press release • Title + Product name • Tag line • Central theme + 10X effect • Problem it solves for Target customer • Solution – how it solves the problem • Describe how easy it is to get started. • Next steps and link 1. Aim the press release at consumers of the product. 2. Create a tag line to quickly summarize the central theme. 3. Summarize the offer in terms of its10X effect. 4. Center your message on a single theme that will define what the product is and is not

Eewei Chen / @ultraman / me@eewei.com / HaaYaa.com Press release 30 AMAZON PRESS RELEASE Heading – Include product name and description. Sub-Heading – Describe target customer + benefit they get. Summary – of the product and the benefit. Assume the reader will not read anything else. Problem - Describe the problem your product solves. Solution – Describe how your product cleverly solves the problem. Quote from You – A quote from company spokesperson. How to Get Started – Describe how easy it is to get started. Customer Quote – from a customer that describes how they experienced the benefit. Closing and Call to Action – Next steps and link. http:/ /phx.corporate-ir.net/phoenix.zhtml?c=176060&p=irol- newsArticle&ID=1682251&highlight=

Eewei Chen / @ultraman / me@eewei.com / HaaYaa.com NOT SOCIAL NEW FILMS OLD FILMS VERY SOCIAL BIN PARITY Aim to be here YOUR BRAND Market Differentiation Take 2 attributes

Eewei Chen / @ultraman / me@eewei.com / HaaYaa.com 1. The problem 2. Elevator pitch 3. Market opportunity 4. Your solution (prototype) 5. Business model 6. Technology 7. The competition 8. Marketing plan 9. The team 10. Money / Milestones How to pitch to an investor

Eewei Chen / @ultraman / me@eewei.com / HaaYaa.com 25 Presentation Prep Tell a good story (ad? role play, demo)

Eewei Chen / @ultraman / me@eewei.com / HaaYaa.com Alex Osterwalder @business_design http://www.businessmodelgeneration.com/ Luke Hohmann @lukehohmann http://innovationgames.com Dave Gray @davegray http://www.davegrayinfo.com Eewei Chen @ultraman http://designrecip.es Thank you. Questions?