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SMASHING CONF 9/18/2012 Responsive times call for Responsive Measures JOSH BREWER

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Responsive compositions Images from Trent Walton

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#responsivesummit

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This

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Gridset

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Convergence

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Things we do on the internet

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Look at stuff

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video: gotye, double-rainbow, dillon splashing

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Read stuff

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Tim Brown - modular scale +responsive type

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trent - “redefined”

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Mark Hurrell “fluid grids…”

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iA “95% type”

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Our job is to give content form in such a way that, despite the context or device it is consumed on, the clarity and purpose of the content is not compromised.

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screenshot: 1st webpage (wide and narrow)

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screenshot: 1st webpage (wide and narrow)

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The DNA of the web is a fluid, hyperlinked document with default typographic hierarchy

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“We should embrace the fact that the web doesn’t have the same constraints (as the printed page), and design for this flexibility.” John Allsopp “A Dao of Web Design”

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“Make pages which are adaptable. Make pages which are accessible, regardless of the browser, platform or screen that your reader chooses or must use to access your pages. This means pages which are legible regardless of screen resolution or size, or number of colors… This means pages which adapt to the needs of a reader.” John Allsopp “A Dao of Web Design”

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Sound familiar?

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Pages

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“The two together—page and textblock—produce an antiphonal geometry. That geometry alone can bond the reader to the book.” Robert Bringhurst “The Elements of Typographic Style”

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But we aren’t talking about books…

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Robert Irwin

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“How do I paint a painting that doesn’t begin and end at the edge but rather starts to take in and become involved with the space or environment around it? ...I mean we ordinarily start with canvas as a fact, as more than a fact. We start with it as a truth so deeply hidden that we don’t even question it.” Robert Irwin, Seeing Is Forgetting The Name Of The Thing One Sees

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The relationship of the viewport to the content is:

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A) The viewport is a window over a multi-dimensional view of content

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Sketch by Scott McCloud

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B) The viewport as container, content fits to the container and it flows from there

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The viewport is a container and content fits to it, then flows from there (iPad books? etc)

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C) The viewport is a window over a vertically scrolling document

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D) The viewport is a window over a horizontally scrolling document

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E. All of the above

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Cannons of page construction

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The geometry of design

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Josef Müller-Brockmann

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1. Figure out the page size 2. Divide it into a grid 3. Start designing

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Proportions P = page proportion: h/w T = textblock proportion: d/m Page size w = width of page h = height of page Textblock m = measure (width of primary textblock) d = depth (height) of primary textblcok l = line-height n = secondary measure (width of secondary col) c = column width, where there are even no. of columns Margins s = spine t = top margin e = fore-edge (front margin) f = foot margin g = internal gutter (on a multi-col page

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Viewport-based percentage units!

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vw Equal to 1% of the width of the viewport vh Equal to 1% of the height of the viewport vmin Equal to either vw or vh, whichever is smaller vmax The opposite of vmin http://www.w3.org/TR/css3-values/#viewport-relative-lengths

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h1 { font-size: 4vw; } p { font-size: 2vmin; }

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Grand unified theory

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Maybe there is a “Grand Unified Theory of Web Design”

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Magic formula $ratio = vw/vh; $textblock = vw/$ratio; $idealFontSize = $textblock/30; $scale = [], $ratio, $idealFontSize, $increment;

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1024x768 $ratio = 1.333; $textblock = 768.192048012px; $idealFontSize = 25.6064016px; $scale = [6.169921875, 8.2265625, 10.96875, 14.625, 19.5, 26, 34.666666666666664, 46.22222222222222, 61.629629629629626, 82.17283950617283];

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We can determine the ideal width for a textblock based the ratio of the viewport and some geometry!

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Evil genius laugh!

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Not quite.

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Back to the drawing board

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Font-size, line-height & measure

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Identifying the core components of a “responsive composition”

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1. A modular scale based on a ratio (starting from your Ideal Font-size) 2. Fluid grids (media too) 3. Ideal measure with accompanying line-height. 4. Great content* * not necessary, but a damn good idea

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Set up a resolution-independent typographic scale

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Identify the container for the primary content

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Ideal font-size for an ideal measure

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Apply the ideal font-size to the element

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Cascade throughout the composition using your typographic scale in rems

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Okay, show me

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Start content-out

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Basic styles

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Then connect to the canvas

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Add Responsive Measure

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Demo time

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Media-queries only for layout changes Resolution-independent typography Readable measure in every context

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Up on Github now

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http://tiny.cc/responsivemeasure

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Thank you