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a RENAISSANCE in WEB TYPOGRAPHY Tuesday, October 2, 12

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SEAN McBRIDE Engineer & Web Developer User Experience Web Developer Tuesday, October 2, 12

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? Tuesday, October 2, 12

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But it wasn’t ALWAYS this way... Tuesday, October 2, 12

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600 years of typography Tuesday, October 2, 12

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thousands of fonts Tuesday, October 2, 12

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1993: no fonts Tuesday, October 2, 12

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2008: 18 fonts Tuesday, October 2, 12

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Is there a BETTER way? Tuesday, October 2, 12

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@font-face { font-family: 'Awesome Font'; src: url('awesome-font.woff'); } Tuesday, October 2, 12

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@font-face { font-family: 'Awesome Font'; src: url('awesome-font.woff'); } Tuesday, October 2, 12

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@font-face { font-family: 'Awesome Font'; src: url('awesome-font.woff'); } Tuesday, October 2, 12

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@font-face { font-family: 'Awesome Font'; src: url('awesome-font.woff'); font-weight: 400; font-style: normal; } Tuesday, October 2, 12

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@font-face { font-family: 'Awesome Font'; src: url('awesome-font.woff'); font-weight: 400; font-style: normal; } @font-face { font-family: 'Awesome Font'; src: url('awesome-font-bold.woff'); font-weight: 700; font-style: normal; } Tuesday, October 2, 12

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@font-face { font-family: 'Awesome Font'; src: url('awesome-font.woff'); } h1 { font-family: 'Awesome Font', 'Georgia', serif; } Tuesday, October 2, 12

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@font-face { font-family: 'Awesome Font'; src: url('awesome-font.woff'); } h1 { font-family: 'Awesome Font', 'Georgia', serif; } Tuesday, October 2, 12

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@font-face { font-family: 'Awesome Font'; src: url('awesome-font.woff'); } h1 { font-family: 'Awesome Font', 'Georgia', serif; } Tuesday, October 2, 12

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@font-face { font-family: 'Awesome Font'; src: url('awesome-font.woff'); } h1 { font-family: 'Awesome Font', 'Georgia', serif; } Tuesday, October 2, 12

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Works in modern browsers today! Tuesday, October 2, 12

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GREAT! End of story? Tuesday, October 2, 12

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How is type on the web DIFFERENT than type in print? Tuesday, October 2, 12

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Licensing Desktop Web Tuesday, October 2, 12

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Formats Ag EOT Ag SVG Ag OTF/TTF Ag WOFF Tuesday, October 2, 12

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EOT SVG OTF/TTF WOFF IE 5 – IE 9 IE 9 – Chrome 0.3 Chrome 4 Chrome 5 – Firefox 3.5 Firefox 3.5 Firefox 3.6 – Opera 9 Opera 10 Opera 11.01 – Safari 3.1 Safari 3.1 Safari 5.1 – iOS 1 iOS 4.2 iOS 5 – 3.1 2.2 Chrome Tuesday, October 2, 12

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@font-face { font-family: 'Awesome Font'; src: url('awesome-font.woff'); } Tuesday, October 2, 12

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@font-face { font-family: 'Awesome Font'; src: url('awesome-font.eot'); /* IE 5-8 */ src: local(''), /* sneaky trick for IE */ url('awesome-font.woff') format('woff'), /* FF 3.6+, Chrome 5+, IE9 */ url('awesome-font.ttf') format('truetype'), /* Opera, Safari, iOS4.2+ */ url('awesome-font.svg#font') format('svg'); /* iOS <4.1 */ } Tuesday, October 2, 12

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@font-face { font-family: 'Awesome Font'; src: url('awesome-font.eot'); /* IE9 Compat Modes */ src: url('awesome-font.eot?iefix') format('eot'), /* IE6-IE8 */ url('awesome-font.woff') format('woff'), /* Modern Browsers */ url('awesome-font.ttf') format('truetype'), /* Safari, Android, iOS */ url('awesome-font.svg#svgFontName') format('svg'); /* Legacy iOS */ } Tuesday, October 2, 12

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@font-face { font-family: 'MyFontFamily'; src: url('myfont-webfont.eot?#iefix') format('embedded-opentype'), url('myfont-webfont.woff') format('woff'), url('myfont-webfont.ttf') format('truetype'), url('myfont-webfont.svg#svgFontName') format('svg'); } Tuesday, October 2, 12

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@font-face { font-family: 'MyFontFamily'; src: url('myfont-webfont.eot?#iefix') format('embedded-opentype'), url('myfont-webfont.woff') format('woff'), url('myfont-webfont.ttf') format('truetype'), url('myfont-webfont.svg#svgFontName') format('svg'); } try{Typekit.load();}catch(e){} Tuesday, October 2, 12

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Rendering Tuesday, October 2, 12

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CoreText DirectWrite GDI + ClearType GDI + Standard Tuesday, October 2, 12

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Page Size ??? Kb Tuesday, October 2, 12

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Rendering Speed ??? seconds Tuesday, October 2, 12

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Fallback fonts Aa Aa Tuesday, October 2, 12

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Always Connected Tuesday, October 2, 12

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Let’s see it in an EXAMPLE Tuesday, October 2, 12

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seanmcb.com/sxsw2012 typekit.com/gallery blog.typekit.com/category/sites-we-like typekit.com edgefonts.com Tuesday, October 2, 12

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Questions? Tuesday, October 2, 12

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@smcbride [email protected] Tuesday, October 2, 12