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Scaling Sucks (What I learned in a year about 9 months at Etsy) @rafeco Rafe Colburn Friday, October 5, 12

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What’s Etsy • “Ebay for twee people” – The Brooklyn Paper • That place where you buy handmade stuff • “A tool to help people create small businesses.” (me) Friday, October 5, 12

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We’ve already passed the 2011 total in 2012 Friday, October 5, 12

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August 2012 Numbers • 3.8 million items sold • 2.4 million new listings • 1.42 billion page views Friday, October 5, 12

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Friday, October 5, 12

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(What I learned in a year about 9 months at Etsy) Continuous deployment Friday, October 5, 12

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Graph everything Friday, October 5, 12

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Branching in code $server_config['foo'] = array( 'enabled' => array( 'blue_background' => 20, 'orange_background' => 20, 'pink_background' => 20, ), ); Friday, October 5, 12

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Etsy is not cloud- based We’re on the LAMP stack Friday, October 5, 12

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What I’ve learned at Etsy Friday, October 5, 12

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Scaling sucks (But there are ways to mitigate the suckage) Friday, October 5, 12

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Your code will be rewritten, just not all at once Friday, October 5, 12

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You’ll use all of the databases Friday, October 5, 12

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Data plumbing is a black hole Friday, October 5, 12

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There is a place for heretical views on services Friday, October 5, 12

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We define production service broadly Friday, October 5, 12

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The “Why Wasn’t I Consulted” list Security, ops, analytics, internal apps, international ... Friday, October 5, 12

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Procrastination is OK (sometimes) Friday, October 5, 12

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The trap: scaling is an interesting problem Friday, October 5, 12

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Programming is to so!ware engineering as sex is to safe sex Friday, October 5, 12

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Continuous deployment cures a lot of ills (If you can make it work.) Friday, October 5, 12

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Scaling the organization is the toughest challenge Friday, October 5, 12

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“Naturalistic programming” Friday, October 5, 12

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Thank you! @rafeco Friday, October 5, 12