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SMELLCMS
#
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PHILHAWKSWORTH
@
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~
I
C
CAN SMELL YOUR
MS
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ANXIOUS
SMELLCMS
#
@PHILHAWKSWORTH
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1. AMAZING SPEAKERS
2. POST LUNCH DIP
3. TALKING ABOUT CMS
SMELLCMS
#
@PHILHAWKSWORTH
dull
dull
dull
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SMELLCMS
#
@PHILHAWKSWORTH
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SMELLCMS
#
@PHILHAWKSWORTH
P E R F E C T YAW N
THE
P E R F E C T YAW N
THE
e.g.
2
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F/E
SMELLCMS
#
@PHILHAWKSWORTH
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SMELLCMS
#
@PHILHAWKSWORTH
CONTEXT
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have a
AGENCIES
DILEMA
SMELLCMS
#
@PHILHAWKSWORTH
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have a
AGENCIES
PROBLEM
SMELLCMS
#
@PHILHAWKSWORTH
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CLIENTS
SMELLCMS
#
@PHILHAWKSWORTH
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FIRED!
SMELLCMS
#
@PHILHAWKSWORTH
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SMELLCMS
#
@PHILHAWKSWORTH
what they
WANT
GIVE THEM
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SMELLCMS
#
@PHILHAWKSWORTH
what they
NEED
GIVE THEM
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SMELLCMS
#
@PHILHAWKSWORTH
AGENCY GAP
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SMELLCMS
#
@PHILHAWKSWORTH
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SMELLCMS
#
@PHILHAWKSWORTH
TENSION
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SMELLCMS
#
~
@PHILHAWKSWORTH
AGENCY
RESPONSIBILITY
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SMELLCMS
#
~
@PHILHAWKSWORTH
DEVELOPER
RESPONSIBILITY
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SMELLCMS
#
@PHILHAWKSWORTH
BRANDS
STAGE
AUDIENCE
BIG
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SMELLCMS
#
@PHILHAWKSWORTH
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SMELLCMS
#
@PHILHAWKSWORTH
GROLSCH.COM
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SMELLCMS
#
@PHILHAWKSWORTH
BEETLE.COM
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SMELLCMS
#
@PHILHAWKSWORTH
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SMELLCMS
#
@PHILHAWKSWORTH
by
EXAMPLE
LEARN
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SMELLCMS
#
@PHILHAWKSWORTH
MILWAUKEEPOLICENEWS.COM
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SMELLCMS
#
@PHILHAWKSWORTH
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SMELLCMS
#
@PHILHAWKSWORTH
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SMELLCMS
#
@PHILHAWKSWORTH
by
EXAMPLE
LEARN
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SMELLCMS
#
@PHILHAWKSWORTH
~
VIEW
SOURCE
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SMELLCMS
#
is
@PHILHAWKSWORTH
CRAFT
CODE
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SMELLCMS
#
@PHILHAWKSWORTH
TENSION
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SMELLCMS
#
@PHILHAWKSWORTH
~
AVOID
LOCK-IN
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SMELLCMS
#
@PHILHAWKSWORTH
FREEDOM
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SMELLCMS
#
@PHILHAWKSWORTH
DODGE
DODGE
DODGE
DODGE
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CMS
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SMELLCMS
#
@PHILHAWKSWORTH
O RLY?
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~
PARADOX
THE CMS
SMELLCMS
#
@PHILHAWKSWORTH
e.g.
3
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SMELLCMS
#
@PHILHAWKSWORTH
~
ENTERPRISE
LEVEL
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SMELLCMS
#
@PHILHAWKSWORTH
~
REASSURINGLY
EXPENSIVE
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SMELLCMS
#
@PHILHAWKSWORTH
does not give
FLEXIBILITY
FLEXIBILITY
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CHOICE
~
PARALYSIS
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proportional to
SMELLCMS
#
@PHILHAWKSWORTH
CHANGES
COST OF
SYSTEM
COST OF
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SMELLCMS
#
versus
@PHILHAWKSWORTH
POWERFUL
WORKFLOW
GETTING
SHIT DONE
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or
INTERN
CEO
SMELLCMS
#
@PHILHAWKSWORTH
DEVELOPER
/ CTO
/ CMO
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SMELLCMS
#
@PHILHAWKSWORTH
SUBVERT
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SMELLCMS
#
@PHILHAWKSWORTH
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CODE SMELL
SMELLCMS
#
@PHILHAWKSWORTH
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SMELLCMS
#
@PHILHAWKSWORTH
symptom in the source code
that possibly indicates
a deeper problem
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SMELLCMS
#
@PHILHAWKSWORTH
CMS
SMELL
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SMELLCMS
#
@PHILHAWKSWORTH
CMS
STINK
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SMELLCMS
#
@PHILHAWKSWORTH
of
EXAMPLES
STINK
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SMELLCMS
#
@PHILHAWKSWORTH
.html
.shtml
.pl
.php
.jsp
.asp
.aspx
to the
CONTENT
COUPLED
TECHNOLOGY
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TIMBL SAYS
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LOCK IN
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No content
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http://global.burton.com
/on/demandware.store
/Sites-Burton_GLOBAL-Site
/default
/Home
SMELLCMS
#
@PHILHAWKSWORTH
-Show
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SMELLCMS
#
@PHILHAWKSWORTH
~
ENTERPRISE
LEVEL
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SMELLCMS
#
@PHILHAWKSWORTH
ENTERPRISE
FACEPALM
level
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SMELLCMS
#
@PHILHAWKSWORTH
http://global.burton.com
/on/demandware.store
/Sites-Burton_GLOBAL-Site
/default
/Home-Show
SMELLCMS
#
@PHILHAWKSWORTH
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SMELLCMS
#
@PHILHAWKSWORTH
http://global.burton.com
/on/demandware.store
/Sites-Burton_GLOBAL-Site
/default
/Home-Show
SMELLCMS
#
@PHILHAWKSWORTH
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LOCK IN
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FUGLY
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SMELLCMS
#
@PHILHAWKSWORTH
URL DESIGN CRAFT
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SMELLCMS
#
@PHILHAWKSWORTH
MAKE URL DESIGN
A PRIORITY
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SMELLCMS
#
@PHILHAWKSWORTH
URL STABILITY
tip
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SMELLCMS
#
@PHILHAWKSWORTH
SIREN OF SOCIAL MEDIA
tip
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SMELLCMS
#
@PHILHAWKSWORTH
FACEBOOK LIKES
tip
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SMELLCMS
#
@PHILHAWKSWORTH
PERFORMANCE
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SMELLCMS
#
@PHILHAWKSWORTH
STEVE SOUDERS
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OPTIMISATION
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SMELLCMS
#
@PHILHAWKSWORTH
~
TUNING
OPTIMISATIONS
TRICKS
CRAFT
FOUNDATION
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SMELLCMS
#
@PHILHAWKSWORTH
~
TUNING
OPTIMISATIONS
TRICKS
CRAFT
CMS
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SMELLCMS
#
@PHILHAWKSWORTH
.net BURP
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SMELLCMS
#
@PHILHAWKSWORTH
UI HOOKS
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SMELLCMS
#
@PHILHAWKSWORTH
CLASSIC
STINK
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SMELLCMS
#
@PHILHAWKSWORTH
MODULARITY
FLEXIBILITY
&
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SMELLCMS
#
@PHILHAWKSWORTH
A GOOD THING
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O RLY?
SMELLCMS
#
@PHILHAWKSWORTH
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SMELLCMS
#
@PHILHAWKSWORTH
A MODULE / HTML
TARGET
CSS
JAVASCRIPT
ENCAPSULATED
REPEATABLE
/
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SMELLCMS
#
@PHILHAWKSWORTH
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SMELLCMS
#
@PHILHAWKSWORTH
~
RENDERING
PERFORMANCE
KILLS
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SMELLCMS
#
@PHILHAWKSWORTH
~
MAINTENANCE
NIGHTMARE
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STINK
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SMELLCMS
#
@PHILHAWKSWORTH
MAKES SOUDERS CRY
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SMELLCMS
#
@PHILHAWKSWORTH
THOU SHALT NOT
MAKE SOUDERS CRY
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SMELLCMS
#
@PHILHAWKSWORTH
AMAZING DESIGNERS
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SMELLCMS
#
@PHILHAWKSWORTH
DESIGN EXPERTISE
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SMELLCMS
#
@PHILHAWKSWORTH
rachel andrew
THE POWER TO
RUIN THEIR SITE
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SMELLCMS
#
@PHILHAWKSWORTH
CORE FEATURE
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SMELLCMS
#
@PHILHAWKSWORTH
WYSIWYG
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SMELLCMS
#
@PHILHAWKSWORTH
WYSIWYG
DANGER
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WYSIWYG
SMELLCMS
#
@PHILHAWKSWORTH
DANGER
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WYSIWYG
SMELLCMS
#
@PHILHAWKSWORTH
DANGER
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WYSIWYG
SMELLCMS
#
@PHILHAWKSWORTH
DANGER
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WYSIWYG
SMELLCMS
#
@PHILHAWKSWORTH
DANGER
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WYSIwYG
SMELLCMS
#
@PHILHAWKSWORTH
DANGER
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SMELLCMS
#
@PHILHAWKSWOR
TH
WYSIWY
G
WYSIWY
G
WYSIWY
G
$ DANGER
DANGER
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WYSIWYGITE
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SMELLCMS
#
@PHILHAWKSWORTH
WYSIWYGITE
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WYSIWTF
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SMELLCMS
#
@PHILHAWKSWORTH
the
DESIGNED
EXPERIENCE
PROTECT
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SMELLCMS
#
@PHILHAWKSWORTH
the
MARKUP
PROTECT
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SMELLCMS
#
@PHILHAWKSWORTH
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STINK
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SMELLCMS
#
@PHILHAWKSWORTH
ROUND
TRIPPING
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SMELLCMS
#
@PHILHAWKSWORTH
EMERGENCY
MEASURES
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CIRCULAR
STINK
e.g.
4
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SMELLCMS
#
@PHILHAWKSWORTH
MARKDOWN
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SMELLCMS
#
@PHILHAWKSWORTH
STRUCTURED
CONTENT
CHANGE
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SMELLCMS
#
@PHILHAWKSWORTH
MANAGE
not
CONTENT
DESIGN
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SMELLCMS
#
@PHILHAWKSWORTH
TEACH A MAN TO FISH
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SMELLCMS
#
@PHILHAWKSWORTH
HOST A BBQ
http://www.flickr.com/photos/cmbellman/2576196608/
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SMELLCMS
#
@PHILHAWKSWORTH
RESEARCH PAPERS
ON INTENSIVE
SALMON FARMING
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SMELLCMS
#
@PHILHAWKSWORTH
SAUSAGES
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SMELLCMS
#
@PHILHAWKSWORTH
BAD SAUSAGES
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SMELLCMS
#
@PHILHAWKSWORTH
the
CHALLENGING
INTRODUCTION
OF STINK
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SMELLCMS
#
@PHILHAWKSWORTH
CONSTRAINTS
CAN BE
ENABLERS
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SMELLCMS
#
@PHILHAWKSWORTH
SIMPLICITY
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CHOICE
~
PARALYSIS
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SMELLCMS
#
@PHILHAWKSWORTH
OUR CMS DOESN’T
SUPPORT MOBILE
WTF?
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SMELLCMS
#
@PHILHAWKSWORTH
MOBILE MODULE
CAN BE PURCHASED...
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SMELLCMS
#
@PHILHAWKSWORTH
ENTERPRISE
FACEPALM
level
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SMELLCMS
#
@PHILHAWKSWORTH
MANAGE
not
CONTENT
DESIGN
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SMELLCMS
#
@PHILHAWKSWORTH
FUTURE FRIENDLY
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NEEDS
SMELLCMS
#
@PHILHAWKSWORTH
WHAT CONTENT
to be
DYNAMIC?
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SMELLCMS
#
@PHILHAWKSWORTH
WHAT CONTENT
to be
DYNAMIC?
REALLY NEEDS
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REALLY?
SMELLCMS
#
@PHILHAWKSWORTH
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SMELLCMS
#
@PHILHAWKSWORTH
ONE DAY, WE MIGHT
WANT TO...
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SMELLCMS
#
@PHILHAWKSWORTH
YAGNI
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SMELLCMS
#
@PHILHAWKSWORTH
RUTHLESSLY
PURSUE
SIMPLICITY
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SMELLCMS
#
@PHILHAWKSWORTH
~
SKILLS
AVAILABLE
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SMELLCMS
#
@PHILHAWKSWORTH
or
INTERN
CEO / CTO
/ CMO
DEVELOPER
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SMELLCMS
#
@PHILHAWKSWORTH
>
COMPLEX CMS
HTML
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SMELLCMS
#
@PHILHAWKSWORTH
>
COMPLEX CMS
DEV
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AVOID
LOCK IN
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SMELLCMS
#
@PHILHAWKSWORTH
~
NOCMS
CONSIDER
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SMELLCMS
#
@PHILHAWKSWORTH
CONVENTIONS
PATTERNS
GUIDANCE
TEMPLATING
TOOLS
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JEKYLL
github.com/mojombo/jekyll
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PERCH
grabaperch.com
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OPTIMISATION
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SMELLCMS
#
@PHILHAWKSWORTH
COMMON
AGENCY
APPROACH
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SMELLCMS
#
@PHILHAWKSWORTH
USER EXPERIENCE
DESIGN
F/E DEV
INTEGRATION
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SMELLCMS
#
@PHILHAWKSWORTH
TO FINISH
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SMELLCMS
#
@PHILHAWKSWORTH
CHALLENGE CMS STINK
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SMELLCMS
#
@PHILHAWKSWORTH
FIGHT FOR THE
CHANCE
TO DO GOOD
ON THE WEB
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SMELLCMS
#
@PHILHAWKSWORTH
THANKS
LINKS
http://stephenwaller.tumblr.com
http://www.flickr.com/photos/employtheskinnyboy/3523608412
http://www.flickr.com/photos/bredgur/1323025528
http://www.flickr.com/photos/ansik/3033147092
http://www.flickr.com/photos/globevisions/2057289060
http://www.flickr.com/photos/cmbellman/2576196608
http://www.flickr.com/photos/ipeat/1492127164
http://www.flickr.com/photos/adamkjems/3559454088
http://www.flickr.com/photos/floradora1
http://www.flickr.com/photos/flowercat/2723867176
http://www.flickr.com/photos/timdrivas/6891133167
http://www.flickr.com/photos/gasi/1418791186
http://grabaperch.com
http://github.com/mojombo/jekyll
http://www.rachelandrew.co.uk/archives/2012/09/21/
we-need-to-talk-about-content-management