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From Service Provider to Software Vendor Rachel Andrew Reading Geek Night, October 2012
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Rachel Andrew http://edgeofmyseat.com http://grabaperch.com http://rachelandrew.co.uk @rachelandrew
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Time is a finite resource
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http://www.flickr.com/photos/ell-r-brown/4039347263/
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Do what you know
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Build something that you need.
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We need “a really little CMS”
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... other people might need this too
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Bootstrapping is easy if you can do most of the work yourself.
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Use evenings, weekends, downtime in your business to work on your product.
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For us, the code came free.
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What can you do that only costs your time and not money?
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Pay for things that matter most
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We paid for User Interface design work.
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We paid a solicitor to create a software license.
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We paid for top quality hosting for the marketing site.
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Balance the “Minimum Viable Product” with the fact that first impressions count
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Perch was making a profit after 24 hours
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Your brand is incredibly important in a crowded market.
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People remember we are the CMS with the bird.
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Great support is free marketing.
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We offer unlimited, free support.
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When deciding product pricing, take support time into account.
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Listen to your customers
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Ask their opinion and act on it quickly.
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What will make the most difference to the most people?
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Be open to change but don’t forget who you are
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Put your customers first
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“A business that makes nothing but money is a poor business.” - Henry Ford -
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thank you.