The Product is the Byproduct

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BYPRODUCT THE PRODUCT is the

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YOU CAN CREATE A GREAT PRODUCT

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BUT IT’S BETTER TO GROW ONE

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YO STOP TALKING LIKE A PRETENTIOUS STEVE JOBS YO STOP TALKING LIKE A PRETENTIOUS STEVE JOBS

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HERE’S WHAT I MEAN

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WORRY MORE ABOUT BUILDING THE DAMN THING WORRY LESS ABOUT THE DAMN THING

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YOUR PRODUCT SHOULD BE A BYPRODUCT

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YOUR PRODUCT SHOULD BE A BYPRODUCT OF THE PEOPLE PROCESS & TECHNOLOGY OF YOUR COMPANY

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FOSTER A GOOD ENVIRONMENT, BE MORE LIKELY TO CREATE A GOOD PRODUCT

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@HOLMAN

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GITHUB, INC. HOW WE WORK · HOW OPEN SOURCE WORKS

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TEAM

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“PEOPLE ARE IMPORTANT” EVERY CHUMP SAYS

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SO I BETTER, TOO

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PEOPLE ARE IMPORTANT

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BUILD YOUR TEAM

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Kyle Neath @kneath There are thousands of developers who are extremely smart and talented. All of whom I would never, ever hire here. “

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HIRE THOSE BOTHERED BY SUCK

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YOU WANT FIXERS

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Any time you interview a potential hire, you need to ask yourself not only if they’re talented or collaborative but also if they’re capable of literally running this company, because they will be. “

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HIRE BROAD PEOPLE

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HIRE DIVERSE PEOPLE

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[...] concluded that the groups exposed to minority views were more creative than the more homogeneous, majority groups. “ Managing Cultural Diversity: Implications for Organizational Competitiveness Cox and Blake, 1991

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The overall median proportion of female executives in successful companies is 7.1%, compared to 3.1% at unsuccessful companies. “ Women at the Wheel: Do Female Executives Drive Start-Up Success? VentureSource, 2012

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THIS IMPACTS YOUR BOTTOM LINE

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FRIENDLY TO EVERYONE BUILD A COMPANY

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TONE

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Evidence That Gendered Wording in Job Advertisements Exists and Sustains Gender Inequality Gaucher, Friesen, and Kay, 2011 increases in masculine wording were sufficient to decrease women’s job appeal ratings and their anticipated belongingness in specific occupations. “

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“BADASS” “KILLER” “ROCKSTAR” “DOMINANT”

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“HAPPINESS” “HONEST” “TOGETHER” “FLEXIBLE”

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IT WORKS FOR MEN, TOO PROTIP™

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CONSIDER YOUR APPROACH TL;DR

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I HATE BROGRAMMERS ALSO

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CULTURE

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I JUST CRUSHED An 18 HOUR CODE MARATHON I JUST CRUSHED An 18 HOUR CODE MARATHON

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GOOD CULTURE ATTRACTS GOOD PEOPLE

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PEOPLE HAVE AND STUFF KIDS

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BE FAMILY-FRIENDLY

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FLEXIBLE HOURS LOCATION WORKLOAD

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66% REMOTE HOURS LOCATION WORKLOAD

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ANY HOURS LOCATION WORKLOAD

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SANE HOURS LOCATION WORKLOAD

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YOU LIMIT YOURSELF WITH GEOGRAPHY · SET WORK HOURS · WORKLOADS

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OS X on intel

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a self-demoted engineer wanted his son Max to be able to live closer to Max's grandparents “ ” qr.ae/8VQDU

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APPLE WAS FLEXIBLE

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DESIRE

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MARKETING IS NOT A BAD WORD

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WE HATE THE DISINGENUOUS

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distributed social CAT NETWORK distributed social CAT NETWORK

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DO YOU EVEN HAVE A CAT?

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DON’T WE WANT TO CENTRALIZE CATS?

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WOULD YOU EVEN USE THIS YOURSELF?

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BE GENUINE

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BE VOCAL

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BLOG SMALL IMPROVEMENTS

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LEVERAGE REGULAR PRESS

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JAN 9, 2007 KEYNOTE FIRST TV AD FEB 26 JUNE 3 TV ADS JUNE 6 TV AD JUNE 11 WWDC: IPHONE SDK JUNE 18 IMPROVED BATTERY ANNOUNCED JUNE 18 GLASS SCREEN ANNOUNCED JUNE 20 YOUTUBE APP ANNOUNCED JUNE 21 TV AD JUNE 22 GUIDED TOUR JUNE 26 PRESS REVIEWS PUBLISHED JUNE 26 AT&T PLANS ANNOUNCED JUNE 29 LAUNCH

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REACTION

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PEOPLE ON THE ARE DICKS INTERNET

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HOW MUCH SHOULD YOU CARE?

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ZERO

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ZERO BUT THAT’S HARD :(

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CARE THEORY

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CARE THEORY SHOULD-I- ?

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HOW DO YOU RESPOND TO FEEDBACK?

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FANS T H R E E G R O U P S SKEPTICS HATERS

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FANS T H R E E G R O U P S SKEPTICS HATERS PERCENTAGES ARE RELATIVE

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FANS T H R E E G R O U P S SKEPTICS HATERS PERCENTAGES ARE RELATIVE

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FANS T H R E E G R O U P S S K E P T I C S H A T E R S PERCENTAGES ARE RELATIVE

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HATERS T H R E E G R O U P S PERCENTAGES ARE RELATIVE

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FANS SKEPTICS HATERS CARE THEORY SHOULD-I- ? USERS

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FANS SKEPTICS HATERS CARE THEORY SHOULD-I- ? COULD BE USERS

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FANS SKEPTICS HATERS CARE THEORY SHOULD-I- ? NOT USERS

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FANS SKEPTICS HATERS CARE THEORY SHOULD-I- ? YES MAYBE MAYBE

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CARE THEORY SHOULD-I- ? SKEPTICS

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I’LL USE IT IF YOU ADD CATS I’LL USE IT IF YOU ADD CATS CARE THEORY SHOULD-I- ? SKEPTICS

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I’LL USE IT IF YOU ADD CATS AND AJAX I’LL USE IT IF YOU ADD CATS AND AJAX CARE THEORY SHOULD-I- ? SKEPTICS

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SKEPTICS I’LL USE IT IF YOU ADD CATS AND AJAX OVER WEBSOCKETS I’LL USE IT IF YOU ADD CATS AND AJAX OVER WEBSOCKETS CARE THEORY SHOULD-I- ?

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SKEPTICS CARE THEORY SHOULD-I- ? BE WARY OF “IF”

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FANS CLUELESS HATERS CARE THEORY SHOULD-I- ? YES MAYBE MAYBE

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HATERS CARE THEORY SHOULD-I- ? ASSHOLES MAY COME AROUND WHEN YOU SUCCEED UNREACHABLE

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HATERS CARE THEORY SHOULD-I- ? ASSHOLES MAY COME AROUND WHEN YOU SUCCEED UNREACHABLE