Slide 43
Slide 43 text
Lean Startup Essentials
Channels
•How does the customer learn
about your product?
•B2B and B2C vastly different!
•SEM, SEO, Friend Invites, Social
Media, Direct Sales, Tradeshows,
PR, Content Marketing, etc.
#1: The Lean Canvas
Key Partners Key Activities Value Proposition
Value Proposition Customer
Relationships
Customer
Segments
Key Partners
Key Resources
Value Proposition
Value Proposition
Channels
Customer
Segments
Cost Structure
Cost Structure
Cost Structure Revenue Streams
Revenue Streams
Revenue Streams