Illustrating User Interface

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ILLUSTRATING USER INTERFACE supereightstudio.com @matthamm

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ABOUT ME

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1 WHY? 2 TYPES 3 STYLES 4 WORKFLOW

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WHY?

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40,000 YEARS OLD

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PRIMITIVE

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DESIGN ART

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ILLUSTRATION ART Style

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DESIGN IS PROBLEM SOLVING

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ILLUSTRATION CAN SOLVE PROBLEMS

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We work our way through, initially understanding the problem, whatever that may be, thoughtfully considering the client, the business, the market, the goals, the audience and users, and then ﬁnd ways of telling the right story.” “ - Mark Bolton

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Illustration is pictures to read or words to look at.” - Quentin Blake “

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TYPES

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MASCOT & CHARACTER

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THEMATIC

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ICONIC

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THE NOUN PROJECT

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HAND RENDERED TYPE

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DIAGRAMMATIC

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APIs API API SIP Your OSS/BSS Your Servers DRUM HQ Your Customer Billing Reporting Provisioning Tra c connection Integrate Reporting + Billing Provision Access No. + PINS Call Control Collaboration Provisioning Fully Integrated Audio Conferencing & Web Meetings Drum Audio Your Network Drum Web Hosted Service Drum Web Meetings

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DATA VISUALISATION

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STYLES

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STYLE ISN’T ONLY VISUAL

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3D RENDERED

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HYPER-REALISTIC

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SIMPLE VECTORS

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MINIMALIST

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HAND DRAWN

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TRADITIONAL

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WORKFLOW

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THE BRIEF

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Can u design me a cool mascot 4 my website, like Mailchimp? okthxbye” - New client “

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CLARIFY THE STYLE THE AMOUNT OF CONCEPTS NUMBER OF ITERATIONS PRICING STRUCTURE EXAMPLES

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RESEARCH

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FLICKR ISTOCKPHOTO DRIBBBLE GIMMIEBAR/ZOOTOOL GOOGLE IMAGE SEARCH

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ASK FRIENDS BRAND GUIDELINES READ BOOKS TARGET AUDIENCE ILLUSTRATION BLOGS

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SKETCH

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VECTOR ARTWORK

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ITERATE

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DETAIL

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$50 $40 $30 $20 YHOO

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ESTABLISH AN ILLUSTRATION STYLE

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THE USE OF ILLUSTRATION ISN'T APPROPRIATE FOR EVERY BRAND

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DOODLE

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FIN supereightstudio.com @matthamm