Tweet
Tweet

Slide 1

Slide 1 text

YOUR API IS A PRODUCT @abestanway | [email protected]

Slide 2

Slide 2 text

WHAT’S A PRODUCT?

Slide 3

Slide 3 text

DEFINITION: A PRODUCT IS SOMETHING YOUR USE OR CONSUME

Slide 4

Slide 4 text

YOUR API IS A PRODUCT. PEOPLE USE AND CONSUME IT.

Slide 5

Slide 5 text

APIS ARE APP HAMMERS

Slide 6

Slide 6 text

WHO LEADS PRODUCT?

Slide 7

Slide 7 text

WHO LEADS API?

Slide 8

Slide 8 text

YOUR API IS A PRODUCT. TREAT IT LIKE A PRODUCT.

Slide 9

Slide 9 text

DESIGN IS IMPORTANT.

Slide 10

Slide 10 text

DESIGN IS IMPORTANT. (this isn’t news)

Slide 11

Slide 11 text

No content

Slide 12

Slide 12 text

MAKE YOUR API EASY TO USE. DESIGN IS USABILITY.

Slide 13

Slide 13 text

APIS ARE APP HAMMERS

Slide 14

Slide 14 text

NO ONE WANTS TO READ YOUR STUPID DOCS

Slide 15

Slide 15 text

SHOP LISTING LISTING IMAGE openapi.etsy.com/v2/shops/:id/listings/active openapi.etsy.com/v2/listings/:listing openapi.etsy.com/v2/listings/:listing/images openapi.etsy.com/v2/shops/:id

Slide 16

Slide 16 text

MINIMAL REGISTRATION

Slide 17

Slide 17 text

inviting developer page call to action relevant links requisite job advertisement

Slide 18

Slide 18 text

FIGHT FOR YOUR DEVS. GIVE THEM ACCESS TO SWEET-ASS STUFF.

Slide 19

Slide 19 text

APIS ARE APP HAMMERS

Slide 20

Slide 20 text

MARKET YOUR API LIKE A PRODUCT?

Slide 21

Slide 21 text

MARKET YOUR API TO DEVELOPERS.

Slide 22

Slide 22 text

No content

Slide 23

Slide 23 text

DEVANGELIZE your api

Slide 24

Slide 24 text

GREAT SUCCESS?

Slide 25

Slide 25 text

WHAT DOES SUCCESS LOOK LIKE?

Slide 26

Slide 26 text

THAT’S FOR YOU TO DECIDE.

Slide 27

Slide 27 text

WHAT ARE MY CORE BUSINESS GOALS? HOW DOES MY API COMPLEMENT THESE GOALS?

Slide 28

Slide 28 text

HOW DOES MY API COMPLEMENT THESE GOALS? WHAT ARE MY CORE BUSINESS GOALS? DO I EVEN NEED AN API?

Slide 29

Slide 29 text

@abestanway | [email protected]