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YOUR API IS A PRODUCT @abestanway | abe@etsy.com

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WHAT’S A PRODUCT?

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DEFINITION: A PRODUCT IS SOMETHING YOUR USE OR CONSUME

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YOUR API IS A PRODUCT. PEOPLE USE AND CONSUME IT.

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APIS ARE APP HAMMERS

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WHO LEADS PRODUCT?

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WHO LEADS API?

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YOUR API IS A PRODUCT. TREAT IT LIKE A PRODUCT.

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DESIGN IS IMPORTANT.

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DESIGN IS IMPORTANT. (this isn’t news)

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MAKE YOUR API EASY TO USE. DESIGN IS USABILITY.

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APIS ARE APP HAMMERS

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NO ONE WANTS TO READ YOUR STUPID DOCS

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SHOP LISTING LISTING IMAGE openapi.etsy.com/v2/shops/:id/listings/active openapi.etsy.com/v2/listings/:listing openapi.etsy.com/v2/listings/:listing/images openapi.etsy.com/v2/shops/:id

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MINIMAL REGISTRATION

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inviting developer page call to action relevant links requisite job advertisement

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FIGHT FOR YOUR DEVS. GIVE THEM ACCESS TO SWEET-ASS STUFF.

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APIS ARE APP HAMMERS

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MARKET YOUR API LIKE A PRODUCT?

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MARKET YOUR API TO DEVELOPERS.

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DEVANGELIZE your api

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GREAT SUCCESS?

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WHAT DOES SUCCESS LOOK LIKE?

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THAT’S FOR YOU TO DECIDE.

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WHAT ARE MY CORE BUSINESS GOALS? HOW DOES MY API COMPLEMENT THESE GOALS?

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HOW DOES MY API COMPLEMENT THESE GOALS? WHAT ARE MY CORE BUSINESS GOALS? DO I EVEN NEED AN API?

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@abestanway | abe@etsy.com