The Lean Startup Hacker

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THE LEAN STARTUP HACKER Rubyconf Argentina 2012 ERNESTO TAGWERKER Saturday, October 20, 12

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@etagwerker Saturday, October 20, 12

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FUNDADOR & CEO Saturday, October 20, 12

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LEAD DEVELOPER Saturday, October 20, 12

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Saturday, October 20, 12

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MEETUP MENSUAL Saturday, October 20, 12

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Saturday, October 20, 12

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WEB STARTUPS Saturday, October 20, 12

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SUCK MOST STARTUPS Saturday, October 20, 12

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DINERO DESPERDICIO DE Saturday, October 20, 12

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TIEMPO DESPERDICIO DE Saturday, October 20, 12

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MARKET PRODUCT FIT Saturday, October 20, 12

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“LA MÁQUINA DE HACER CHORIZOS” Saturday, October 20, 12

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Saturday, October 20, 12

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MOST STARTUPS Saturday, October 20, 12

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SUCK MOST STARTUPS Saturday, October 20, 12

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EJECUCIÓN FOCO EN Saturday, October 20, 12

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Concepto + Plan de Negocios Desarrollo Alpha/ Beta Test Launch Saturday, October 20, 12

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Saturday, October 20, 12

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Concepto + Plan de Negocios Desarrollo Alpha/ Beta Test Launch Saturday, October 20, 12

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TDD Saturday, October 20, 12

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SCRUM Saturday, October 20, 12

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LAS METODOLOGÍAS ÁGILES NO SON SUFICIENTES Saturday, October 20, 12

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ERRORES CLÁSICOS Saturday, October 20, 12

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FEATURITIS Saturday, October 20, 12

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STEALTH MODE Saturday, October 20, 12

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HIPÓTESIS FUNDAMENTALES SIN VALIDACIÓN Saturday, October 20, 12

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BUSINESS PLAN “ E v e r y b o d y h a s a p l a n u n t i l t h e y g e t p u n c h e d i n t h e f a c e .” M E E T S MARKET Saturday, October 20, 12

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Saturday, October 20, 12

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LEAN THE STARTUP Saturday, October 20, 12

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Idea Data Build Measure Learn Code Saturday, October 20, 12

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DESARROLLO DE PRODUCTO Saturday, October 20, 12

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DESARROLLO DE CLIENTES Saturday, October 20, 12

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MARKET PRODUCT FIT Saturday, October 20, 12

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FOCO EN APRENDIZAJE Saturday, October 20, 12

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Customer Discovery Customer Validation Customer Creation Company Building STOP STOP STOP DESARROLLO DE CLIENTES Saturday, October 20, 12

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Idea Data Build Measure Learn X Saturday, October 20, 12

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Idea Experimento Data Build Measure Learn Saturday, October 20, 12

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Idea MVP Data Build Measure Learn Saturday, October 20, 12

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PRODUCTO MÍNIMO VIABLE Saturday, October 20, 12

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¿CÓMO EMPEZAMOS? Saturday, October 20, 12

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IDEA Saturday, October 20, 12

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MODELO DE NEGOCIOS Saturday, October 20, 12

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CANVAS DE MODELO DE NEGOCIOS (OSTERWALDER) Saturday, October 20, 12

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LEAN CANVAS (ASH MAURYA) Saturday, October 20, 12

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CONJUNTO DE HIPÓTESIS Saturday, October 20, 12

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Idea Experimento Data Construye Mide Aprende Saturday, October 20, 12

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EXPERIMENTO Saturday, October 20, 12

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HIPÓTESIS FALSIFICABLE Y TIEMPO ACOTADO Saturday, October 20, 12

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“MI LANDING PAGE VA A GENERAR 50 REGISTRACIONES EN UNA SEMANA.” Saturday, October 20, 12

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PROPUESTA DE VALOR CLARA Saturday, October 20, 12

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BIG Saturday, October 20, 12

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BIG CALL-TO-ACTION Saturday, October 20, 12

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10 REGISTRACIONES Saturday, October 20, 12

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CAMBIO LA LANDING PAGE Saturday, October 20, 12

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15 REGISTRACIONES Saturday, October 20, 12

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15 < 50 REGISTRACIONES POR SEMANA Saturday, October 20, 12

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Customer Discovery Customer Validation STOP Pivoteo Saturday, October 20, 12

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✔ Visión constante ✔ Cambio en Modelo de Negocios PIVOTEO Saturday, October 20, 12

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LEAN CANVAS (ASH MAURYA) Problema Solución Saturday, October 20, 12

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INSTAGRAM Saturday, October 20, 12

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✔ Zoom-in Pivot ✔ Check-in App ✔ Social Photo App PIVOTEO Saturday, October 20, 12

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HACKEAR CÓMO GENTE Saturday, October 20, 12

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ENTREVISTAS Saturday, October 20, 12

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✔ ¿Cómo vendés hoy por Internet? ✔ ¿Qué cambiarías? ✔ ¿Cuánto pagarías por un servicio de tiendas online? ENTREVISTAS Saturday, October 20, 12

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SMOKE TEST Saturday, October 20, 12

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HTTP 500 Saturday, October 20, 12

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A/B TEST Saturday, October 20, 12

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VANITY: CONFIG Saturday, October 20, 12

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VANITY: TRACKING Saturday, October 20, 12

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VANITY REPORT Saturday, October 20, 12

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LANZAMIENTO INCREMENTAL DE FEATURES Saturday, October 20, 12

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ROLLOUT Saturday, October 20, 12

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FEATURES POR GRUPO Saturday, October 20, 12

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EL MAGO DE OZ Saturday, October 20, 12

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¿TDD 100%? Saturday, October 20, 12

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Requerimientos X Problema X Saturday, October 20, 12

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Test Suite X Requerimientos X Saturday, October 20, 12

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Código X Test Suite X Saturday, October 20, 12

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Customer Discovery Customer Validation STOP PIVOT Saturday, October 20, 12

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PIVOTEO DE PROBLEMA Problema Solución Saturday, October 20, 12

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Requerimientos Y Problema Y Saturday, October 20, 12

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Test Suite Y Requerimientos Y Saturday, October 20, 12

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Código Y Test Suite Y Saturday, October 20, 12

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DESPERDICIO Requerimientos X Test Suite X Saturday, October 20, 12

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TDD 100% = 80% DESPERDICIO Saturday, October 20, 12

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TDD: CAMINO CRÍTICO Saturday, October 20, 12

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Activación Retención Revenue Adquisición Recomendación MÉTRICAS Saturday, October 20, 12

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MÉTRICAS VANIDOSAS Ejemplos: ✔ Cantidad de tiendas activas ✔ Total de ingresos ✔ Cantidad de pageviews por mes Saturday, October 20, 12

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MÉTRICAS ÚTILES Ejemplos: ✔ Cantidad de signups por semana ✔ Cantidad de tiendas activadas por semana ✔ Tiempo de uso promedio por día Saturday, October 20, 12

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SERVICIOS PARA TUS MÉTRICAS Saturday, October 20, 12

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ANÁLISIS DE ‘COHORTS’ Grupos de Usuarios Saturday, October 20, 12

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BUILD. MEASURE. LEARN. Saturday, October 20, 12

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CONSTRUYE. MIDE. APRENDE. Saturday, October 20, 12

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EXPERIMENTOS EN VEZ DE PRODUCTOS Saturday, October 20, 12

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¡GRACIAS! Saturday, October 20, 12

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REFERENCIAS http://www.startuplessonslearned.com/ http://steveblank.com/ http://www.abtests.com/ http://vanity.labnotes.org/ https://github.com/jamesgolick/rollout http://unbounce.com/blog/ http://www.ashmaurya.com/ http://www.usercycle.com http://leancanvas.com Saturday, October 20, 12