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LEAN STARTUP 101 Introducción para Emprendedores Ernesto Tagwerker | @_nesto Sunday, October 21, 12

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ERNESTO TAGWERKER ✔ Ing. Sistemas (UTN FRBA - 2006) ✔ Emprendedor ✔ Lean Practitioner Sunday, October 21, 12

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EXPERIENCIA Sunday, October 21, 12

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OMBUSHOP | TU TIENDA ONLINE Start-up Chile | Round 4.2 Sunday, October 21, 12

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TWITTER ✔ #LeanStartup ✔ @LeanStartup ✔ @_nesto Sunday, October 21, 12

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¿QUÉ ES UN STARTUP? Sunday, October 21, 12

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QUÉ ES LEAN STARTUP ✔ Proceso Iterativo (Agile Dev.) ✔ Desarrollo de Clientes (Customer Dev.) ✔ Aprendizaje Validado (Validated Learning) Sunday, October 21, 12

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Sunday, October 21, 12

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Construye, mide, aprende Una y otra vez Sunday, October 21, 12

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DESARROLLO DE CLIENTES Steve Blank Sunday, October 21, 12

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PRINCIPIOS Sunday, October 21, 12

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MVP PRODUCTO MÍNIMO VIABLE Sunday, October 21, 12

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FUNNELS EMBUDOS DE ACTIVACIÓN Sunday, October 21, 12

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Smoke Tests Entrevistas a Clientes Split Tests Five Whys Sunday, October 21, 12

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CANVAS DE MODELO DE NEGOCIO Sunday, October 21, 12

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LEAN CANVAS Sunday, October 21, 12

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OTROS PRINCIPIOS Sunday, October 21, 12

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APRENDIZAJE VALIDADO Sunday, October 21, 12

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EXPERIMENTOS ✔ Hipótesis Falsificable ✔ Resultado Medible ✔ Mercado Objetivo Sunday, October 21, 12

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PIVOTE Sunday, October 21, 12

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CAMBIO DE CURSO MEDIBLE Sunday, October 21, 12

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RECURSOS ✔ http://blog.spark59.com ✔ http://www.startuplessonslearned.com ✔ http://www.slideshare.net/dmc500hats/ startup-metrics-for-pirates-long-version ✔ http://www.businessmodelgeneration.com Sunday, October 21, 12

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BIBLIOGRAFÍA ✔ The Lean Startup (Eric Ries) ✔ Four Steps to the Epiphany (Steve Blank) ✔ The Entrepreneur’s Guide to Customer Development (Brant Cooper) Sunday, October 21, 12

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¡MUCHAS GRACIAS! ¿Preguntas? @_nesto ernesto@ombushop.com http://blog.ombushop.com Sunday, October 21, 12