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J Cornelius // @jc Web Visions // Chicago // September 2014 & Digital Fluency User Experience Wednesday, October 1,

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Wednesday, October 1,

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Wednesday, October 1,

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Wednesday, October 1,

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http://motherboard.vice.com/blog/this-is-most-detailed-picture-internet-ever Wednesday, October 1,

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Wednesday, October 1,

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phonology vocabulary syntax Wednesday, October 1,

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expression comprehension Wednesday, October 1,

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communicative competence processing fluency Wednesday, October 1,

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The brown ___ is in the pasture. Wednesday, October 1,

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The brown ____ are in the pasture. Wednesday, October 1,

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aocdcrnig to rseecrah at Cmabrigde Uinervtisy, it dseno't mttaer waht odrer the lterets in a wrod are in, the olny irpoamtnt tihng is taht the frsit and lsat ltteer be in the rhgit pclae. Wednesday, October 1,

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Wednesday, October 1,

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LOL BTW ROFLMAO BRB Wednesday, October 1,

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I haven’t seen her in a hot minute. Wednesday, October 1,

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mma d rstrnt @ 9 Wednesday, October 1,

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https://www.flickr.com/photos/cuellar/4670777817/ Wednesday, October 1,

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Wednesday, October 1,

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OOPS! Wednesday, October 1,

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Wednesday, October 1,

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a digital pidgin Wednesday, October 1,

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predictability Wednesday, October 1,

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predictability Does it do what you think it will do? Wednesday, October 1,

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discoverability Wednesday, October 1,

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discoverability Can you figure it out? Is it intuitive? Wednesday, October 1,

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learnability Wednesday, October 1,

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learnability Does it teach you how to use it? Wednesday, October 1,

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simplicity Wednesday, October 1,

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simplicity Are there unnecessary things? Wednesday, October 1,

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efficiency Wednesday, October 1,

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efficiency How much time/effort does it take? Wednesday, October 1,

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memorability Wednesday, October 1,

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memorability Can you remember how to use it later? Wednesday, October 1,

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predictable discoverable learnable simple efficient memorable Wednesday, October 1,

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Wednesday, October 1,

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Wednesday, October 1,

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Wednesday, October 1,

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Wednesday, October 1,

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four stages of competence Wednesday, October 1,

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unconscious incompetence you don’t know what you don’t know Wednesday, October 1,

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conscious incompetence you know what you don’t know Wednesday, October 1,

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conscious competence you know what you know Wednesday, October 1,

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unconscious competence you just know Wednesday, October 1,

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Wednesday, October 1,

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Wednesday, October 1,

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Wednesday, October 1,

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“Our knowledge has cursed us.” Wednesday, October 1,

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Wednesday, October 1,

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Wednesday, October 1,

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Wednesday, October 1,

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It’s a visual language. Wednesday, October 1,

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order : complexity Wednesday, October 1,

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order : complexity O = V + E + R + HV – F Wednesday, October 1,

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Wednesday, October 1,

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Wednesday, October 1,

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Wednesday, October 1,

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Tzigstad is a city in Ukraine. ChiRchIq , is A ciTyin. -UzbeKisTAn Wednesday, October 1,

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Aesthetically pleasing things are more likely to be considered true. Wednesday, October 1,

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Our senses engage our emotions. Wednesday, October 1,

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& Our senses engage our emotions. Our emotions influence our behavior. Wednesday, October 1,

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Wednesday, October 1,

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http://jc.cm/stockfluency Wednesday, October 1,

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http://jc.cm/stockfluency Wednesday, October 1,

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Not just what we say, but how. Wednesday, October 1,

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Wednesday, October 1,

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Wednesday, October 1,

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© Jess McMullin Wednesday, October 1,

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TRIGGER Wednesday, October 1,

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EXPECTATION Wednesday, October 1,

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PROXIMITY Wednesday, October 1,

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AWARENESS Wednesday, October 1,

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CONNECTION Wednesday, October 1,

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ACTION Wednesday, October 1,

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RESPONSE Wednesday, October 1,

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EVALUATION Wednesday, October 1,

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© Jess McMullin Wednesday, October 1,

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Wednesday, October 1,

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familiarity bias Wednesday, October 1,

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contrast Wednesday, October 1,

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grouping Wednesday, October 1,

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proximity proximity Wednesday, October 1,

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connectedness connectedness Wednesday, October 1,

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sequencing Wednesday, October 1,

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need for certainty need for certainty Wednesday, October 1,

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Let’s get real. Wednesday, October 1,

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Wednesday, October 1,

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Links Go Buttons Do Wednesday, October 1,

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Wednesday, October 1,

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Wednesday, October 1,

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Menu Wednesday, October 1,

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Wednesday, October 1,

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Menu Wednesday, October 1,

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Menu Wednesday, October 1,

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Source: http://exisweb.net/mobile-menu-abtest Wednesday, October 1,

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2.4% --- Source: http://exisweb.net/mobile-menu-abtest Wednesday, October 1,

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2.4% --- 1.9% -22.2% Menu Source: http://exisweb.net/mobile-menu-abtest Wednesday, October 1,

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2.4% --- 1.9% -22.2% Menu Menu 2.6% +5.7% Source: http://exisweb.net/mobile-menu-abtest Wednesday, October 1,

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2.4% --- 1.9% -22.2% Menu Menu 2.6% +5.7% Menu 2.7% +12.9% Source: http://exisweb.net/mobile-menu-abtest Wednesday, October 1,

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YAY! Wednesday, October 1,

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Wednesday, October 1,

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Wednesday, October 1,

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context where conversations happen Wednesday, October 1,

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We live in a multi-device world. Credit: Brad Frost Wednesday, October 1,

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We live in a multi-device world. Credit: Brad Frost Wednesday, October 1,

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Wednesday, October 1,

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MEANWHILE, AT STARBUCKS Wednesday, October 1,

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DON’T LET THIS BE YOU. Wednesday, October 1,

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SHIFT YOUR PERSPECTIVE. Wednesday, October 1,

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Wednesday, October 1,

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Wednesday, October 1,

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fluency Wednesday, October 1,

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Thanks! jcornelius.com/fluency Let’s talk: @jc Wednesday, October 1,