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When should you use RWD™?
Responsive web design using @media queries (with one
codebase for all devices) typically works best for web
“sites” (not apps). Apps work best when tailored to one
particular interaction paradigm. For instance, mobile
Gmail is a different experience than on the desktop.
As a general rule of thumb, if your content can be read
via RSS (such as Google Reader) and still make sense, it
might be worth considering a responsive approach.