Link
Embed
Share
Beginning
This slide
Copy link URL
Copy link URL
Copy iframe embed code
Copy iframe embed code
Copy javascript embed code
Copy javascript embed code
Share
Tweet
Share
Tweet
Slide 1
Slide 1 text
WRANGLE MATTHEW REIDSMA UNIVERSITY LIBRARIES YOUR CONTENT
Slide 2
Slide 2 text
No content
Slide 3
Slide 3 text
http://beatonna.livejournal.com/155875.html
Slide 4
Slide 4 text
Content is created only when a human being is assigned and paid to do so. “ Erin Kissane The Elements of Content Strategy, p. 23
Slide 5
Slide 5 text
GOOD CONTENT
Slide 6
Slide 6 text
6 QUESTIONS
Slide 7
Slide 7 text
GOALS? WHAT ARE YOUR
Slide 8
Slide 8 text
FOR? WHO IS YOUR SITE
Slide 9
Slide 9 text
ASK
Slide 10
Slide 10 text
PERSONAS
Slide 11
Slide 11 text
http://www.steptwo.com.au/papers/kmc_macquariecasestudy/index.html
Slide 12
Slide 12 text
HAVE? WHAT DO YOU
Slide 13
Slide 13 text
No content
Slide 14
Slide 14 text
No content
Slide 15
Slide 15 text
NEED? WHAT DO YOU
Slide 16
Slide 16 text
ROT
Slide 17
Slide 17 text
REDUNDANT OUTDATED TRIVIAL
Slide 18
Slide 18 text
http://siteimprove.com
Slide 19
Slide 19 text
http://siteimprove.com
Slide 20
Slide 20 text
No content
Slide 21
Slide 21 text
WRITE? HOW DO I
Slide 22
Slide 22 text
http://voiceandtone.com
Slide 23
Slide 23 text
http://voiceandtone.com
Slide 24
Slide 24 text
Kristina Halvorson, A Content Strategy Road Map, An Event Apart Chicago, 2012
Slide 25
Slide 25 text
Kristina Halvorson, A Content Strategy Road Map, An Event Apart Chicago, 2012
Slide 26
Slide 26 text
WORK? DOES OUR CONTENT
Slide 27
Slide 27 text
No content
Slide 28
Slide 28 text
http://readability-score.com
Slide 29
Slide 29 text
http://analytics.google.com
Slide 30
Slide 30 text
CLOZE TEST http://l.georges.online.fr/tools/cloze.php
Slide 31
Slide 31 text
RESOURCES http://gvsu.edu/s/il Kissane, Erin. (2011). The Elements of Content Strategy. New York: A Book Apart.
Slide 32
Slide 32 text
reidsmam@gvsu.edu :: @mreidsma matthewreidsma.com :: gvsu.edu/library/labs YOU THANK