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WRANGLE MATTHEW REIDSMA UNIVERSITY LIBRARIES YOUR CONTENT

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http://beatonna.livejournal.com/155875.html

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Content is created only when a human being is assigned and paid to do so. “ Erin Kissane The Elements of Content Strategy, p. 23

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GOOD CONTENT

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6 QUESTIONS

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GOALS? WHAT ARE YOUR

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FOR? WHO IS YOUR SITE

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ASK

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PERSONAS

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http://www.steptwo.com.au/papers/kmc_macquariecasestudy/index.html

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HAVE? WHAT DO YOU

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NEED? WHAT DO YOU

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ROT

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REDUNDANT OUTDATED TRIVIAL

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http://siteimprove.com

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http://siteimprove.com

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WRITE? HOW DO I

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http://voiceandtone.com

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http://voiceandtone.com

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Kristina Halvorson, A Content Strategy Road Map, An Event Apart Chicago, 2012

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Kristina Halvorson, A Content Strategy Road Map, An Event Apart Chicago, 2012

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WORK? DOES OUR CONTENT

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http://readability-score.com

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http://analytics.google.com

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CLOZE TEST http://l.georges.online.fr/tools/cloze.php

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RESOURCES http://gvsu.edu/s/il Kissane, Erin. (2011). The Elements of Content Strategy. New York: A Book Apart.

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[email protected] :: @mreidsma matthewreidsma.com :: gvsu.edu/library/labs YOU THANK